Web-based technologies

As Facebook has grown to more than 600 million users, many companies have been struggling to figure out how to leverage it to help their businesses. Most have limited themselves to advertising or establishing company pages on the platform only to discover that while these methods allow them to engage their Facebook fans in a […]

How does a customer-service expert in Seattle catch the attention of a hot San Francisco startup in San Francisco, 700 miles away? The answer these days is likely to involve networking and brand-building on social media’s “fun” sites — even the ones best known for their tweets, pokes and cat videos. It’s been obvious since […]

There may be fewer, but they'll be more useful.

“Smart” objects offer advertisers new opportunities.

As commercials migrate from television to the Internet, marketers need to use different techniques to keep viewers watching--and to encourage them to...

Are you in control of your content experience?

Contrary to popular belief, social media is not naturally more resistant to marketing tricks. It can be gamed. On Twitter, services exist to boost your follower count and give the impression that you’ve got a vast high-quality network. Bloggers can write articles rich with links that draw the attention of others who would hopefully link […]

"Create a social media presence that highlights your expertise," I told a room full of entrepreneurs. "And that will do more to drive business to your...

As a matter of policy, we don’t review our own books, but we hope you will. Keep an eye out for the following Press titles in September, and let us know what you think of them in the comments. Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business by Josh Bernoff and Ted […]

How businesses shift from selling products to building networks.

Research shows how to make messaging more efficient.

Board members need to understand the factors that impact their businesses. Economics, politics, and sector shifts are all vital issues on the agenda in the boardroom. But the agenda needs to keep pace with what is influencing business, and amongst the things that board members need to fully appreciate is the growing influence and power […]

They’re not the same thing.

Women over 50 spend more money than new moms. So why aren't marketers chasing them?

A case study in poor policy and even poorer execution.

Don’t believe everything you read at newglobalairline.com. (I’m certainly not sold, for example, that the proposed merger between Delta and Northwest Airlines benefits tourism.) Nevertheless, study the site. This, friends, is the future of the press release: This is a screen grab of the website Delta and Northwest created in advance of its merger announcement […]

The information technology explosion was set off by visionaries who thrive on uncertainty. Today that innovation-fueling uncertainty is in danger, a victim of its own success and excess. IT producers have historically built platforms that are useless standing alone, inviting others to parlay them into a variety of useful applications. The first PC makers shipped […]

On Tuesday, January 8, the giants of the presidential battle knocked heads in the always important New Hampshire primary, and far beneath the froth of issues and image is a fascinating difference between how two of the Democratic presidential candidates compete online: Hillary Clinton treats her supporters as “customers’ and Barack Obama, as “members.” When […]

American Airlines’ recent inspection fiasco grounded hundreds of planes, caused thousands of flight cancellations, and will, according to the Dallas Morning News, cost American Airlines tens of millions of dollars. But, in the heat of the event, Amercan’s website was virtually silent about the crisis. What could American have done differently? At the very least, […]

Tips for turning them into real connections.