In our book MarketBusters, my colleague Ian MacMillan and I encouraged companies to think about how adding an emotional appeal to their offerings can create massive differentiation in an otherwise crowded field.
Unleash the Emotional Appeal of Your Product
In our book MarketBusters, my colleague Ian MacMillan and I encouraged companies to think about how adding an emotional appeal to their offerings can create massive differentiation in an otherwise crowded field. We enjoyed hunting down examples of this type of competitive differentiation. For example, consider the ordinary light bulb – you wouldn’t think there […]
August 20, 2008