“Do Millennials in China also love avocado toast?”
Understanding China’s Young Consumers
People under 40 account for 79% of spending on luxury goods and services in China.
June 11, 2021
Linghe Zhao/Getty Images
Summary.
Everybody talks these days about the economic power of the younger generations in China—and for good reason. China’s under-40 population is a force to be reckoned with. But how do China’s younger generations compare to the younger generations in other countries? It’s not so easy to make comparisons—but in this article, Zak Dychtwald offers a helpful framework for doing just that.