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Capturing Customers’ Spare Change
Analytics and data science Magazine ArticleGetting customers to make impulse purchases at the checkout counter has always been more of an art than a science. Now, though, the fast-food industry is combining psychology and computer technology to increase impulse buying. This new sales strategy exploits what we call the “spare-change effect”—people’s willingness to buy with change goods that they wouldn’t […] -
Life’s Work: An Interview with Alain Ducasse
Cross-cultural management Magazine ArticlePhotography: Eric Leleu Alain Ducasse learned to love food on his parents’ farm. He received his first three-star Michelin rating—for Le Louis XV, in Monaco—when he was just 33 and now runs an empire of more than 20 restaurants (with a collective 19 Michelin stars) in cities from Tokyo to Las Vegas. Interviewed by Patrice […] -
Blue Oceans in Outer Space
Emerging markets Magazine ArticleTaking stock of the economic opportunities to be found beyond our planet -
Capitalizing on Capabilities
Corporate strategy Magazine ArticleAssets like leadership, talent, and speed are what produce superior market value. A capabilities audit can show you how you measure up—and how to build on your intangible strengths. -
Your Company Needs a Space Strategy. Now.
Innovation & Entrepreneurship Magazine ArticleSpace is becoming a potential source of value for businesses across a range of sectors, including agriculture, pharmaceuticals, consumer goods, and tourism.... -
Nobu Matsuhisa
Entrepreneurship Magazine ArticlePhotography: David Becker/Getty Images Nobu Matsuhisa learned how to make sushi in his native Japan and how to spice it up working as a young chef in Peru and Argentina. He ran a few ill-fated restaurants before finding success with Matsuhisa, in Beverly Hills, and Nobu, in New York. A customer, the actor Robert De […] -
How the Sharing Economy Can Improve Your Next Business Trip
Time management Digital ArticleOn-demand services to try. -
Relentless Idealism for Tough Times
Recessions Magazine ArticleThe Idea in Brief It’s good that a recession forces businesses to operate more efficiently, but many panic and make damaging trade-offs. Alice Waters runs a thriftier kitchen these days at Chez Panisse, but she still gives top priority to quality and sustainability, both indispensable to the brand. In contrast to the many business owners […] -
Priceline's CEO on Creating an In-house Multilingual Customer Service Operation
Leadership & Managing People Magazine ArticleToday, the author writes, business can be conducted in English almost anywhere in the developed world, possibly excepting Japan. But when you build or... -
Where Does the Airline Industry Go from Here?
Global Business Digital ArticleEighteen months into the pandemic, a panel of experts discuss what's changed, whether the bailouts were misspent, and if business travel is ever coming... -
The Darwinian Workplace
Human resource management Magazine ArticleNew technology is helping employers systematically shift more work to their best employees. -
How Smart Speakers Are Poised to Reinvent the Travel Industry
Technology and analytics Digital ArticleTools like Alexa and Google Assistant offer a whole new way of connecting with customers. -
Coming Up Short on Nonfinancial Performance Measurement
Decision making and problem solving Magazine ArticleTracking things like customer satisfaction and employee turnover can powerfully supplement traditional bookkeeping. Unfortunately, most companies botch the job. -
The Tourism Time Bomb
Global Business Magazine ArticleThe number of international tourist visits will more than double in the next dozen years. As demand for access to hot spots outpaces capacity, some companies... -
HBR Case Study: Time for a Unified Campaign?
Brand management Magazine ArticleAlegre Hotels has traditionally left promotion to each of its diverse properties. But a looming crisis may call for a new strategy. -
Innovate at Your Own Risk
Innovation & Entrepreneurship Magazine ArticleRisk aversion is undermining U.S. innovation, warns Deborah Wince-Smith, president of the Council on Competitiveness. -
How Luxury Brands Can Motivate Service Employees
Organizational Development Digital ArticleFinancial security, forgiveness, respect, and communication. -
The Corporate Brand: Help or Hindrance?
Brand management Magazine ArticleLilypad Hotels and Resorts may rebrand its boutique properties under the corporate name. Will customers and hotel managers buy in—or simply check out? -
The Hazards of Hounding
Motivating people Magazine ArticleCompanies aggressively offer discounts, introductory coupons, and other incentives to lure new customers—and, often, those prospects oblige by making an initial purchase. But my research in the financial services, fast food, and automotive sales and service industries shows how these tactics can backfire. In one study, involving 300 new customers of a bank, 71% of […] -
Motivating Through Metrics
Leading teams Magazine ArticleGetting the right people on board—and then all enthusiastically pulling in the right direction—has bedeviled organizations since the time of wooden ships, when the most popular form of motivation left lash marks. Today’s corporate helmsmen may be more enlightened, but they still face the same challenge. How can a company transform its frontline crew into […]
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Inn or Out: Yield Management in Hotels - Simulation Game
Strategy & Execution Case Study11.95View Details This is a game simulation case on yield management for the hotel industry. Students play the role of the reservation manager and are allowed to make hotel... -
Marriott International: Deploying AI Across Hotel Brands in Singapore
Management Case Study11.95View Details The case is set in 2021, amid accelerating digitalisation in Singapore, as Marriott International is facing pressure to innovate and review the AI strategy... -
Vaidam Health: Facilitating Medical-Value Travel
Strategy & Execution Case Study11.95View Details Headquartered in Gurgaon, India, Vaidam Health Private Limited (Vaidam) was an online medical-value-travel (MVT) facilitator that had been hosting overseas... -
Delays at Logan Airport
Finance & Accounting Case Study11.95View Details Logan Airport is facing mounting delays for flights landings and takeoffs, especially in inclement weather. An additional runway and peak-period pricing... -
Ctrip: Scientifically Managing Travel Services
Leadership & Managing People Case Study11.95View Details Ctrip is a $437 million Chinese on-line travel services company with a scientific, data driven approach to management. The case explores Ctrip's founding... -
Steven B. Belkin
Innovation & Entrepreneurship Case Study5.00View Details Steven Belkin, 26 years old and 2 1/2 years out of HBS, has decided to leave a group travel company he has run for the last year to start his own similar... -
American Express TRS Charge-Card Receivables
Finance & Accounting Case Study11.95View Details American Express (TRS) Co. is considering a proposal to securitize a portion of their consumer charge-card receivables portfolio. In the past, they have... -
Binna Burra Lodge: Rebuilding an Iconic Australian Ecotourism Resort from the Ashes of the Bushfires
Management Case Study11.95View Details In December 2022, Steve Noakes, Board Chair of Binna Burra Lodge Ltd, Queensland, Australia learned that they had received government funding of AU$18... -
Creating a Luxury Experience at Value Retail
Sales & Marketing Case Study11.95View Details Value Retail PLC owned and managed a number of premium shopping destinations (Villages) across Europe. Soon the company would be moving into an entirely... -
Enhancing the Sustainability DNA of Singapore's Gardens by the Bay through Induction Training
Strategy & Execution Case Study11.95View Details As Singapore's national garden and tourist attraction, Gardens by the Bay (GB) had succeeded in developing the necessary physical infrastructure to showcase... -
Drinkotec: Changing a company, changing a life (C): Dream big or go home
Management Case Study5.00View Details It is now four years later, and Drinkotec is scaling up fast. They've had to make some tough decisions in order to focus, have the best people and build... -
Smithtown: Can It Make Something Out of Nothing?
Strategy & Execution Case Study11.95View Details In 1965, Smithtown, Arkansas, had virtually no natural resources, core competencies, human capital advantages, or infrastructure advantages. The local... -
Banyan Tree Group: Sustainability through Shared Value
Management Case Study11.95View Details In early 2023, Claire Chiang, co-founder of Banyan Tree Group (Banyan Tree), a Singapore-based multinational hospitality brand with several hotels and... -
Peru: Economic Miracle or Just a Mirage?
Global Business Case Study11.95View Details After years of rapid growth, Peru's economy had recently slowed. Mineral prices were down and the current President, Humala, had only a year remaining... -
Does the U.S. Hospitality Market Offer Fertile Soil for Lemon Tree Hotels' Inclusive Business Model?
Strategy & Execution Case Study11.95View Details This case focuses on Lemon Tree Hotels, a leading Indian hotel company that employs large numbers of people with disabilities and other socially marginalized... -
Wilderness Safaris: Ecotourism Entrepreneurship
Strategy & Execution Case Study11.95View Details Wilderness Safaris sees itself as a conservation company that is built on a business model of providing high-end, premium-priced wildlife safaris in various... -
Lehman Brothers and the Securitization of American Express Charge-Card Receivables
Finance & Accounting Case Study11.95View Details In early 1992, Lehman Brothers had received a mandate from its affiliate, American Express Travel Related Services (TRS) Co., to securitize a portion... -
Treks `n Rapids: Adventure Sports Tourism in India
Strategy & Execution Case Study11.95View Details In September 2014, the co-founder and director of Treks `n Rapids, a leading adventure sports tourism company in New Delhi, India, needs to re-evaluate... -
Posada Amazonas
Leadership & Managing People Case Study11.95View Details Describes the story of Posada Amazonas, a tourist lodge in the Peruvian jungle, which resulted from a collaboration agreement between the native community... -
Swoop: Consolidating the Group Transportation Industry
Innovation & Entrepreneurship Case Study11.95View Details The case describes challenges and possible responses for Swoop, a group transportation platform that started as a tiny operation and became a growing...
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Inn or Out: Yield Management in Hotels - Simulation Game
Strategy & Execution Case Study11.95View Details This is a game simulation case on yield management for the hotel industry. Students play the role of the reservation manager and are allowed to make hotel... -
Marriott International: Deploying AI Across Hotel Brands in Singapore
Management Case Study11.95View Details The case is set in 2021, amid accelerating digitalisation in Singapore, as Marriott International is facing pressure to innovate and review the AI strategy... -
Vaidam Health: Facilitating Medical-Value Travel
Strategy & Execution Case Study11.95View Details Headquartered in Gurgaon, India, Vaidam Health Private Limited (Vaidam) was an online medical-value-travel (MVT) facilitator that had been hosting overseas... -
Delays at Logan Airport
Finance & Accounting Case Study11.95View Details Logan Airport is facing mounting delays for flights landings and takeoffs, especially in inclement weather. An additional runway and peak-period pricing... -
Ctrip: Scientifically Managing Travel Services
Leadership & Managing People Case Study11.95View Details Ctrip is a $437 million Chinese on-line travel services company with a scientific, data driven approach to management. The case explores Ctrip's founding... -
Steven B. Belkin
Innovation & Entrepreneurship Case Study5.00View Details Steven Belkin, 26 years old and 2 1/2 years out of HBS, has decided to leave a group travel company he has run for the last year to start his own similar... -
American Express TRS Charge-Card Receivables
Finance & Accounting Case Study11.95View Details American Express (TRS) Co. is considering a proposal to securitize a portion of their consumer charge-card receivables portfolio. In the past, they have... -
Binna Burra Lodge: Rebuilding an Iconic Australian Ecotourism Resort from the Ashes of the Bushfires
Management Case Study11.95View Details In December 2022, Steve Noakes, Board Chair of Binna Burra Lodge Ltd, Queensland, Australia learned that they had received government funding of AU$18... -
Creating a Luxury Experience at Value Retail
Sales & Marketing Case Study11.95View Details Value Retail PLC owned and managed a number of premium shopping destinations (Villages) across Europe. Soon the company would be moving into an entirely... -
Enhancing the Sustainability DNA of Singapore's Gardens by the Bay through Induction Training
Strategy & Execution Case Study11.95View Details As Singapore's national garden and tourist attraction, Gardens by the Bay (GB) had succeeded in developing the necessary physical infrastructure to showcase...