It’s the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and friends.
A version of this article appeared in the March 2012 issue of Harvard Business Review.
The New Science of Viral Ads
Five techniques can help companies make commercials that people will watch and share
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HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.