Any five-year-old has no trouble turning an old blanket and a couple of chairs into an impenetrable fort. But as we get older, knowledge and experience increasingly displace imagination and our ability to see an object for anything other than its original purpose. This is called Functional Fixedness and while you probably won’t need to build a fort during your professional career, chances are you do suffer from it and it is impacting your work. How can I be so sure? Well … you’re human, right?
The Cognitive Bias Keeping Us from Innovating
“Functional fixedness” is the hobgoblin of uncreative minds.
June 13, 2013