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HBR's 20-Minute Manager Ebook Boxed Set (10 Books)
Leadership & Managing People Book

Harvard Business Review
110.00
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A curated collection of the business basics to fuel your success. You'll get up to speed fast on the most essential business skills with this set of concise,...
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- May 05, 2015

What Makes Some Ads So Powerful
Advertising Digital Article
Derek D. Rucker
Tim Calkins
A guide for new marketers.
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- April 08, 2024
Modelo: Finding a Fighting Spirit
Management Case Study
Derek D. Rucker
Ann Legan
11.95
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In 2015, Modelo was tasked with growing sales from 50 million cases to 100 million cases within five years. Imported from Tacuba, Mexico, the brand had...
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- November 01, 2022
Merrick Pet Care: Trial, Error, and Success
Sales & Marketing Case Study
Derek D. Rucker
11.95
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In 2014, Merrick Pet Care saw an opportunity to enter the oral pet care category by introducing dental brushes for dogs. Although its close connections...
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- April 28, 2022
How Certainty Transforms Persuasion
Marketing Magazine Article
Zakary L. Tormala
Derek D. Rucker
The more certain people are of their opinions, the more likely they are to act.
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- From the September 2015 Issue
Old Spice: Repeating Success in the Face of Competitive Threat
Sales & Marketing Case Study
Derek D. Rucker
Mauricio O'Connell
11.95
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In 2009-2010 Procter & Gamble's Old Spice brand had to respond to two important challenges. First, after a successful rebranding of the Glacial Falls...
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- May 16, 2014
Old Spice: Revitalizing Glacial Falls
Strategy & Execution Case Study
Derek D. Rucker
David Dubois
11.95
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This case features Old Spice's efforts to reposition Glacial Falls after sales stagnated in the United States. The challenges in this case are twofold....
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- November 11, 2011

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