It’s a major growth opportunity — if companies can navigate the strategic challenges.

This is an MIT Sloan Management Review article. Too often, great products fail because customers do not recognize the value that they create. Although...

Four questions to do them right.

Six years ago two partners and I opened a small grab-and-go food business. The store was their idea, and it was a smart one: Nobody nearby was offering high-quality prepared meals. The business (which I won’t name because my partners prefer to stay out of the spotlight) has done well. Many customers adore our food. […]

Every company can profit from testing customers’ reactions to changes. Here’s how to get started.

HBR's editors searched for the best new ideas related to the practice of management and came up with a collection that is as diverse as it is provocative....

Quick, what’s a good price to pay for…a six-ounce container of yogurt? a four-pack of 35-mm film? a combination TV-DVD player?

When a reward goes to everyone in a company, it rarely has a big impact on individual performance. But don’t tell that to the employees of Continental Airlines.