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When Upbeat Commercials Backfire
Sales & Marketing Digital ArticleMarketers, take note. -
Does Facial Recognition Tech Enhance Security? (HBR Case Study and Commentary)
Technology & Operations Magazine ArticleThe new system in a day-care center is producing biased results--setting off an alarm when some dark-skinned parents enter the lobby. The director of... -
Don't Count on Free Trials to Win You Customers
Sales & Marketing Digital ArticleResearch reveals the limitations of a "freemium" approach.
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DEI at Dynamo Relations: The Challenges of Remaining an Inclusive Company
Management Case Study11.95View Details Honorable Mention; 2022 DEI Global Case Writing Competition. It is March 2022, and Imani Furaha, founder and CEO of Dynamo Relations, is at a key point... -
Marshall & Gordon: Designing an Effective Compensation System (A)
Leadership & Managing People Case Study11.95View Details CEO Kelly Browne wrestles with the design of a new compensation system to promote the collaboration and cross-selling necessary for supporting her firm's... -
Morocco: Country Image Management and Nation Branding
Management Case Study11.95View Details The case presents information about Morocco as a rapidly developing emerging economy which is achieving notable success in a range of global business...
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When Upbeat Commercials Backfire
Sales & Marketing Digital ArticleMarketers, take note. -
The PR Power of Fessing Up
Management Digital ArticleOrganizations' corporate social responsibility efforts are facing closer scrutiny today than ever before. In recent years, a new reputation management... -
DEI at Dynamo Relations: The Challenges of Remaining an Inclusive Company
Management Case Study11.95View Details Honorable Mention; 2022 DEI Global Case Writing Competition. It is March 2022, and Imani Furaha, founder and CEO of Dynamo Relations, is at a key point... -
Does Facial Recognition Tech Enhance Security? (HBR Case Study and Commentary)
Technology & Operations Magazine ArticleThe new system in a day-care center is producing biased results--setting off an alarm when some dark-skinned parents enter the lobby. The director of... -
Don't Count on Free Trials to Win You Customers
Sales & Marketing Digital ArticleResearch reveals the limitations of a "freemium" approach. -
Marshall & Gordon: Designing an Effective Compensation System (A)
Leadership & Managing People Case Study11.95View Details CEO Kelly Browne wrestles with the design of a new compensation system to promote the collaboration and cross-selling necessary for supporting her firm's... -
Morocco: Country Image Management and Nation Branding
Management Case Study11.95View Details The case presents information about Morocco as a rapidly developing emerging economy which is achieving notable success in a range of global business...
