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Creating Breakthroughs at 3M
Innovation Magazine ArticleCompanies say they want breakthrough products, but most are far more adept at making incremental improvements to existing lines. A pioneering division at 3M successfully navigated a process that leads to breakthrough thinking. -
Who Has the D?: How Clear Decision Roles Enhance Organizational Performance
Decision making and problem solving Magazine ArticleYour organization can become more decisive—and can implement strategy more quickly—if you know where the bottlenecks are and who’s empowered to break through them. -
Decisions Without Blinders
Decision making and problem solving Magazine ArticleThe “bounded awareness” phenomenon causes people to ignore critical information when making decisions. Learning to expand the limits of your awareness before you make an important choice will save you from asking “How did I miss that?” after the fact. -
How Pharma Can Fix Its Reputation and Its Business at the Same Time
Competitive strategy Digital ArticleExpand access to medicine, and the rest will follow. -
The Marshmallow Test for Grownups
Leadership & Managing People Digital ArticleYour entire day revolves around willpower. -
Medicine, Management, and Mergers: An Interview with Merck's P. Roy Vagelos
Leadership & Managing People Magazine ArticleOn November 1, 1994, P. Roy Vagelos retired after nearly 20 years at Merck. As head of the research labs from 1975 to 1985 and then as CEO, Vagelos turned... -
Conquering a Culture of Indecision
Business communication Magazine ArticleSome people just can’t make up their minds. The same goes for some companies. Leaders can eradicate indecision by transforming the tone and content of everyday conversations at their organizations. -
Mapping Your Innovation Strategy
Finance and investing Magazine ArticleBy describing the landscape of unmet customer needs and analyzing where new offerings have worked before, you can chart a path that will produce successful innovations time after time. -
Putting Customers in the “Wish Mode”
Customer experience Magazine ArticleDon’t settle for just making your product better. Let your customers make it great. -
Leading Change from the Top Line: The HBR Interview
Organizational Development Magazine ArticleMost CEOs who specialize in turning around struggling companies focus on costs. But for Fred Hassan, chairman and CEO of Schering-Plough, the primary... -
When Should a Leader Apologize—and When Not?
Business communication Magazine ArticleFor a leader, a public apology is always a high-risk move. Understanding what apologies can and cannot do will help you avoid both foolhardy stonewalling and unnecessary contrition. -
From Managing Pills to Managing Brands
Marketing Magazine ArticleIn the drug business, marketing is now as important as science. -
A New Approach to Safely Sharing Cancer Patients’ Data
Corporate social responsibility Digital ArticleBetter treatment depends on it. -
Biogen Unchained
Marketing Magazine ArticleWhen the biotech pioneer had to get a blockbuster drug to market fast, it didn’t lock itself into a rigid supply chain. It joined with partners to become a virtual manufacturer. -
Local Memoirs of a Global Manager
International business Magazine ArticleManaging in my homeland taught me to treasure the provincial as well as the universal. -
Why Good Projects Fail Anyway
Technology & Operations Magazine ArticleBig projects fail at an astonishing rate--more than half the time, by some estimates. It's not hard to understand why. Complicated long-term projects... -
Adopting AI in Health Care Will Be Slow and Difficult
Technology & Operations Digital ArticleA few key obstacles and how to overcome them. -
How Merck Is Trying to Keep Disrupters at Bay
Innovation Digital ArticleInnovation isn’t just about new products. -
3-D Negotiation: Playing the Whole Game
Strategy & Execution Magazine ArticleWhat stands between you and the yes you want? According to negotiation experts David Lax and James Sebenius, executives face obstacles in three common... -
Managing Innovation in the Information Age
Innovation & Entrepreneurship Magazine ArticleThe continued vitality of the most successful U.S. and European pharmaceutical companies in the face of accelerating scientific and technological change...
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Merck & Co., Inc.: Corporate Strategy, Organization and Culture (A)
Organizational Development Case Study11.95View Details In the early 1990s, Merck faced a series of challenges because of significant changes in its competitive and regulatory environment (e.g., growth in power... -
Syntonix Pharmaceuticals
Finance & Accounting Case Study11.95View Details Syntonix Pharmaceuticals, a Boston biopharmaceutical startup company, was seeking additional financing for growth. The company had developed and patented... -
Merck & Co., Inc. (A)
Organizational Development Case Study11.95View Details Merck & Co., Inc., a major pharmaceutical company, is in the process of reviewing and evaluating its personnel policies and practices. Employee interviews... -
The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales
Leadership & Managing People Case Study11.95View Details Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical... -
Dendrite International
Sales & Marketing Case Study11.95View Details Dendrite International is a $23 million (1992 revenues) supplier of sales automation software to pharmaceuticals companies in Europe, Japan, and the United... -
Merck & Co., Inc.
Innovation & Entrepreneurship Case Study11.95View Details The protagonists of the case are CEO Kenneth Frazier and Roger Perlmutter, president of research, as they contemplate Merck's future in light of a difficult... -
Amgen Inc.'s Epogen--Commercializing the First Biotech Blockbuster Drug
Strategy & Execution Case Study11.95View Details Amgen Inc.'s Epogen was the first biotech blockbuster drug. Epogen helped prevent anemia, a condition that leads to severe fatigue, increased risk of... -
Merck: Conflict and Change
Organizational Development Case Study11.95View Details Tracks Merck's efforts to adapt to changes in the pharmaceutical industry. Key challenges include adapting Merck's internally focused, science-led culture... -
Controversies of Progress: The Human Genome
Organizational Development Case Study11.95View Details The case lays out the controversies surrounding the human genome project. The ability to generate any individual's genetic profile raises important legal,... -
Merck-Medco: Vertical Integration in the Pharmaceutical Industry
Sales & Marketing Case Study11.95View Details Records the analyses and actions taken by Merck Pharmaceuticals in its acquisition of Medco, a channel intermediary (called "pharmacy benefit manager").... -
ImmuLogic Pharmaceutical Corp. (C): April 1991
Finance & Accounting Case Study5.00View Details Supplements the (A) case. -
The "Most Hated CEO" in America
Finance & Accounting Case Study11.95View Details In the fall of 2015, Turing Pharmaceuticals increased the price of its recently acquired drug, Daraprim, by several thousand percent. While the short-term... -
Procurement at Betapharm Corp. (B)
Finance & Accounting Case Study5.00View Details Supplements the (A) case. -
Merck: Managing Vioxx (D)
Finance & Accounting Case Study5.00View Details -
Wyeth Pharmaceuticals in 2009: Transformation at the Site Level (B)
Leadership & Managing People Case Study5.00View Details Supplement case for UV5972. -
Should Natco Explore the Out-Licensing Opportunity?
Strategy & Execution Case Study11.95View Details New medicine launches in India had come down by nearly 80 per cent during the last six years. The risks associated with new-drug development were high,... -
Merck: Managing Vioxx (A)
Finance & Accounting Case Study11.95View Details This two-class case series allows students to stand in the shoes of CEO Ray Gilmartin during the unfolding stages of a reputational crisis. Merck's mission... -
Tetra Bio-Pharma: Brand Building in the Cannabinoid Pharmaceutical Market
Sales & Marketing Case Study11.95View Details Tetra Bio-Pharma (Tetra) was a new firm operating in a murky but promising industry-cannabinoid-derived pharmaceutical products. But, the firm had been... -
Johnson & Johnson: The Tylenol Tragedy
Sales & Marketing Case Study11.95View Details In October 1982, Johnson & Johnson was confronted with a major crisis when seven deaths were attributed to poisoned Tylenol. The case reviews the facts...
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Creating Breakthroughs at 3M
Innovation Magazine ArticleCompanies say they want breakthrough products, but most are far more adept at making incremental improvements to existing lines. A pioneering division at 3M successfully navigated a process that leads to breakthrough thinking. -
Who Has the D?: How Clear Decision Roles Enhance Organizational Performance
Decision making and problem solving Magazine ArticleYour organization can become more decisive—and can implement strategy more quickly—if you know where the bottlenecks are and who’s empowered to break through them. -
Merck & Co., Inc.: Corporate Strategy, Organization and Culture (A)
Organizational Development Case Study11.95View Details In the early 1990s, Merck faced a series of challenges because of significant changes in its competitive and regulatory environment (e.g., growth in power... -
Decisions Without Blinders
Decision making and problem solving Magazine ArticleThe “bounded awareness” phenomenon causes people to ignore critical information when making decisions. Learning to expand the limits of your awareness before you make an important choice will save you from asking “How did I miss that?” after the fact. -
Syntonix Pharmaceuticals
Finance & Accounting Case Study11.95View Details Syntonix Pharmaceuticals, a Boston biopharmaceutical startup company, was seeking additional financing for growth. The company had developed and patented... -
Merck & Co., Inc. (A)
Organizational Development Case Study11.95View Details Merck & Co., Inc., a major pharmaceutical company, is in the process of reviewing and evaluating its personnel policies and practices. Employee interviews... -
The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales
Leadership & Managing People Case Study11.95View Details Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical... -
Dendrite International
Sales & Marketing Case Study11.95View Details Dendrite International is a $23 million (1992 revenues) supplier of sales automation software to pharmaceuticals companies in Europe, Japan, and the United... -
How Pharma Can Fix Its Reputation and Its Business at the Same Time
Competitive strategy Digital ArticleExpand access to medicine, and the rest will follow. -
Merck & Co., Inc.
Innovation & Entrepreneurship Case Study11.95View Details The protagonists of the case are CEO Kenneth Frazier and Roger Perlmutter, president of research, as they contemplate Merck's future in light of a difficult...