Persuasion

This article defines and explains the four essential elements of persuasion. Business today is largely run by teams and populated by authority-averse...

Four new books investigate how language connects, differentiates, and enlightens us. Viorica Marian's The Power of Language explores the benefits of multilingualism....

When you're giving a presentation, don't just narrate the text shown on your PowerPoint slides. Instead, create slides that make your ideas stand out...

Deborah M. Kolb, professor emerita at Simmons College School of Management, offers tips for negotiating for yourself--and explains how to bounce back...

There’s a reason “your” is in this headline.

Research-backed tactics to lower the temperature when talking about hot-button topics.

…but company leaders are insisting on it.

Listen more than you talk.

Don't ignore emotions.

Three steps to meaningfully change employees' behavior.

First, communicate your value and then discuss what your employer can offer you in exchange.

Five ways to construct a compelling narrative around your ideas.

Most Westerners preparing for a business trip to China like to arm themselves with a list of etiquette how-tos. Such advice can help get companies in...

Don’t worry — your nerves are a good thing.

To win people over, create tension between the status quo and a better way.

What to do when you see an opportunity, but don't know which levers to pull.

Executives who spot signs of big market shifts face a quandary: They need good data to convince stakeholders that their companies have to change. But...

We live in an age of polarization. Many of us may be asking ourselves how, when people disagree with or discount us, we can persuade them to rethink their...

A few years back, we worked with the CEO of a company on a speech assignment that promised to be both fun and challenging. The CEO had built the company...

You call a meeting to try to convince your boss that your company needs to make an important move. Your argument is impassioned, your logic unassailable,...

This note develops and explains a five-part framework for persuading others to support (or not oppose) a desired course of action.

Most companies have massive amounts of data at their disposal, yet fail to utilize it in any meaningful way. Big data and the analytics based on it promise...

Is your message getting through? The right communication tactics can motivate your people--and fuel your business. Get more of the ideas you want, from...

The "HBR Women at Work" series, based on the popular HBR podcast of the same name, spotlights the real challenges and opportunities women experience throughout...

A year's worth of management wisdom, all in one place. We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review...

Is your message getting through? The right communication tactics can motivate your people--and fuel your business. Get more of the ideas you want, from...

In November 1999, 11 of Goldman Sachs' finest gathered to put the final touches on a revolutionary leadership development plan. Following Goldman's explosive...

The orator should use the plain style to instruct, the grand style to move, the intermediate style to charm. Although the quote from Quintilian above...

Summarizes six principles of effective persuasion. A rewritten version of an earlier note.

A year's worth of management wisdom, all in one place. We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review...

Command the room--whether you're speaking to an audience of one or one hundred. If you read nothing else on public speaking and presenting, read these...

Since its foundation in 1902, Bocconi has been a teaching institution with a dominant domestic presence. The case examines the currently unfolding attempt...

Changing hearts is an important part of changing minds. Research shows that appealing to human emotion can help you make your case and build your authority...

DON'T LET YOUR WRITING HOLD YOU BACK. When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a...

A good visualization can communicate the nature and potential impact of ideas more powerfully than any other form of communication. For a long time, "dataviz"...

The right visual at the right time can turn an unremarkable presentation into a resonant, emotional experience. This specially-priced three-ebook set...

This case uses a start-up in the retail industry to explore the leverage of behavioral science to enrich a business model and structure a marketing campaign....

When Jack Sim turned 40, it was the height of the 1997 Asian Financial Crisis, which had decimated half his wealth. The Singaporean entrepreneur found...

You've got a great idea that will increase profitability or productivity--but how do you get approval for the budget and resources to make it happen?...

This note develops and explains a five-part framework for persuading others to support (or not oppose) a desired course of action.

Most companies have massive amounts of data at their disposal, yet fail to utilize it in any meaningful way. Big data and the analytics based on it promise...

This article defines and explains the four essential elements of persuasion. Business today is largely run by teams and populated by authority-averse...

Four new books investigate how language connects, differentiates, and enlightens us. Viorica Marian's The Power of Language explores the benefits of multilingualism....

Is your message getting through? The right communication tactics can motivate your people--and fuel your business. Get more of the ideas you want, from...

When you're giving a presentation, don't just narrate the text shown on your PowerPoint slides. Instead, create slides that make your ideas stand out...

"Harvard Business Review OnPoints" are single-theme collections of both classic and recent articles written by some of the world's leading management...

Deborah M. Kolb, professor emerita at Simmons College School of Management, offers tips for negotiating for yourself--and explains how to bounce back...

The "HBR Women at Work" series, based on the popular HBR podcast of the same name, spotlights the real challenges and opportunities women experience throughout...

There’s a reason “your” is in this headline.