Personal brand

How to communicate your value to the world

What’s your personal brand? Though I’ve been writing for The Conversation for several months, this is the first post in my own, “personally branded” blog — so readers who want to know what I’m thinking can access my thoughts more directly. But why someone would want to do that? (I’m guessing it’s probably not because […]

Five ways remote workers, freelancers, and contractors can stay top of mind — even when out of sight.

Your values should reflect the most important aspects of your life.

Listen more than you talk.

Identify your compelling purpose, ambitious objectives, realistic timeline, and clear deliverables.

Step back from your experience and let the story emerge.

How to change your image and create exciting new opportunities

Authenticity has become the gold standard for leadership. But as INSEAD professor Herminia Ibarra argues, a simplistic understanding of what authenticity...

Be authentic, be memorable.

If you want others to see how you've grown, you need to show them.

It's gospel that you have to cultivate your personal brand, particularly if you have designs on the C suite. But because everyone has a brand nowadays...

Make it a part of your daily workflow.

Cut the fat.

To clearly differentiate your value and what you bring to the table.

You are your own biggest advocate.

You won't get anywhere with subtlety.

Build your reputation — without the schmoozing.

Collaboration is all well and good, but personal magnetism still drives results.

You can preserve your commitment to highlighting others without hindering your effectiveness.