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The Productivity Payoff of Mobile Apps at Work
IT management Digital ArticleAfter all, we interact with our phones 150 times a day. -
How Tech Is Transforming Entry-Level, Customer-Facing Jobs
Technology & Operations Digital ArticleTakeaways from a survey of more than 800 customer service reps. -
Using Mobile Phones to Capture Customer Experiences
Customer experience Digital ArticleThis post is part of Creating a Customer-Centered Organization. How well do you know your customers? We’re guessing not as well as you would like to … and not as well as you’ll need to in the future. Understanding customers has never been more important as empowered, fickle consumers take less notice of your marketing […] -
Are Your Digital Platforms Wasting Your Customers' Time?
Sales & Marketing Digital ArticleInstead of just responding to requests, anticipate people's needs. -
How Augmented Reality Can - and Can't - Help Your Brand
Technology & Operations Digital ArticleIs it worth the investment? -
How Benchmarking Can Help Countries Become More Digital
Global strategy Digital ArticleCan the Philippines catch up to Singapore? -
How Mobile Phones Can "Reverse Innovate" Health Care
Innovation & Leadership Digital ArticleNote: This blog was co-authored with Justin Chakma, an undergraduate student at the University of Toronto. One of the notable differences between emerging... -
Your Biggest Cybersecurity Weakness Is Your Phone
Technology and analytics Digital ArticleAnother thing for CIOs to worry about. -
Having Your Smartphone Nearby Takes a Toll on Your Thinking
Psychology Digital ArticleEven when it’s silent, even when it’s facedown. -
The Productivity Booster You Have in Your Pocket, But Probably Don’t Use
Web-based technologies Digital ArticleMost of us aren’t teaching our intelligent assistants how to be helpful. -
The Rise of the Mobile-Only User
Sales & Marketing Digital ArticleYou don't get to decide which device your customer uses to access the internet. -
The Rise of WhatsApp in Brazil Is About More than Just Messaging
Technology & Operations Digital ArticleIt opens up a whole new world of digital marketing. -
The Mobile Shopping Life Cycle
Marketing Digital ArticleToday’s always-on consumer is turning the traditional path to purchase on its head. -
Conquer Your To-Do List with Your Phone
Time management Digital ArticleA task management strategy for the overwhelmed. -
In the Future of Retail, We’re Never Not Shopping
Marketing Digital ArticleAnd we’ll rely on stores less and less. -
Your Mobile Strategy Can’t Just Be About Phones
Mobile and wireless technology Digital ArticleFor one thing, 75% of cars will be connected by 2020. -
Why Xiaomi Can't Succeed Without India
Strategy & Execution Digital ArticleFour reasons. -
What Happens to Mental Health at Work When Our Devices Know How We Feel?
Technology & Operations Digital ArticleSoon your phone will know how you're feeling, and it might tell HR. -
Building a Mobile App Is Not a Mobile Strategy
Strategy Digital ArticleEveryone wants their own mobile application. In the last year, I have heard this consistently. In fact, mobile analytics firm Distimo claims 91 of the top 100 brands have their own mobile app (up from 51 just 18 months ago). On the surface this sounds great, right? I can use my big brand name to […] -
The Unanticipated Consequences of a Frictionless Mobile Experience
Mobile and wireless technology Digital ArticleBecoming mobile-friendly engages new kinds of customers — and yields surprising results.
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HTC Corp. in 2009
Strategy & Execution Case Study11.95View Details Taiwan-based HTC Corp. had emerged as the world's fourth largest smartphone manufacturer by 2009. CEO Peter Chou was extremely proud of the remarkable... -
Hastening Growth at Swift Mobility
Innovation & Entrepreneurship Case Study11.95View Details In 2018, the founder of Swift Mobility in Nakuru, Kenya, Africa was considering her options for the future of her company, which was a Safaricom Plc dealership.... -
Go Mobile: Aligning District Managers and Store Teams
Finance & Accounting Case Study11.95View Details Indian cell phone retailer Go Mobile had implemented high-powered incentives to motivate its store employees to behave as owners and provide exceptional... -
Worxogo: Nudging for High Employee Performance
{{MajorSubject}} Case Study11.95View Details Based on their extensive consulting and advisory experience in large-scale consulting transformations for various large enterprises, Ramesh Srinivas and... -
The Trouble in Streaming: Looking to Disrupt Netflix
Management Case Study11.95View Details Susan DeLuca, the chief executive officer of Eurostar Pictures (Eurostar), was under pressure from her board to define a new direct-to-consumer strategy... -
Lytt: Determining a Go-to-Market Strategy
Innovation & Entrepreneurship Case Study11.95View Details The Berline-based start-up, Lytt, was founded in late 2019 with the aim of offering employees a means to speak up about misconduct at work through a digital... -
(180) Days of Quibi
Strategy & Execution Case Study11.95View Details Mobile streaming app Quibi was ready to take the entertainment world by storm at its April 2020 launch. Backed by $1.75 billion, influential investors... -
Money Fellows: The Quest for Expansion
Management Case Study11.95View Details This case explores the opportunities and challenges associated with expanding the operations of a complex entrepreneurial business model. It highlights... -
Rogers Communications, Inc.: The Wave
Sales & Marketing Case Study11.95View Details Rogers Communications, Inc., Canada's largest cable television provider, is deciding how it should respond to developments that appear to portend the... -
Clear Channel (A): The Rise, 1972-2003
Strategy & Execution Case Study11.95View Details At the end of 2003, Clear Channel Communications, Inc., a diversified media group with revenues of $8.9 billion, could claim leadership positions in all... -
Innovation at Uber: The Launch of Express POOL
Organizational Development Case Study11.95View Details Set in March 2018, the case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. This product offers a reduced... -
Intel Corporation: Outsourcing Dilemma
Strategy & Execution Case Study11.95View Details California-based Intel Corporation (Intel) was one of the world's leading semiconductor circuit firms. In July 2020, manufacturing delays with Intel's... -
Ontela PicDeck (B): Customer Segmentation, Targeting, and Positioning
Sales & Marketing Case Study5.00View Details Ontela, a technology start-up company, has introduced an innovative service called PicDeck that improves the mobile imaging experience for wireless subscribers.... -
Skyhook Wireless
Innovation & Entrepreneurship Case Study11.95View Details Ted Morgan, the founder of Skyhook Wireless just received a call from Steve Jobs of Apple asking for a meeting. Ted must decide how to prepare for a meeting... -
Tencent
Strategy & Execution Case Study11.95View Details Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider... -
Nokia Siemens Networks: Branding a Global Merger from the Inside Out
Sales & Marketing Case Study11.95View Details A handful of global players dominated the telecommunications infrastructure industry in 2007. The benefits to scale were significant: substantial funding... -
Bell Atlantic and the Union City Schools (A): The Intelligent Network
Technology & Operations Case Study11.95View Details The first in a five-part series about Bell Atlantic Corp.'s technology-in-education partnership with the Union City, New Jersey school system. Provides... -
Fishbowl: Scaling Up
Sales & Marketing Case Study11.95View Details Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike... -
iPod vs. Cell Phone: A Mobile Music Revolution?
Strategy & Execution Case Study11.95View Details In 2006, a nascent market for music-enabled mobile phones was emerging to challenge Apple Computer's dominant position in the digital music industry....
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The Productivity Payoff of Mobile Apps at Work
IT management Digital ArticleAfter all, we interact with our phones 150 times a day. -
How Tech Is Transforming Entry-Level, Customer-Facing Jobs
Technology & Operations Digital ArticleTakeaways from a survey of more than 800 customer service reps. -
HTC Corp. in 2009
Strategy & Execution Case Study11.95View Details Taiwan-based HTC Corp. had emerged as the world's fourth largest smartphone manufacturer by 2009. CEO Peter Chou was extremely proud of the remarkable... -
Using Mobile Phones to Capture Customer Experiences
Customer experience Digital ArticleThis post is part of Creating a Customer-Centered Organization. How well do you know your customers? We’re guessing not as well as you would like to … and not as well as you’ll need to in the future. Understanding customers has never been more important as empowered, fickle consumers take less notice of your marketing […] -
Are Your Digital Platforms Wasting Your Customers' Time?
Sales & Marketing Digital ArticleInstead of just responding to requests, anticipate people's needs. -
Hastening Growth at Swift Mobility
Innovation & Entrepreneurship Case Study11.95View Details In 2018, the founder of Swift Mobility in Nakuru, Kenya, Africa was considering her options for the future of her company, which was a Safaricom Plc dealership.... -
Go Mobile: Aligning District Managers and Store Teams
Finance & Accounting Case Study11.95View Details Indian cell phone retailer Go Mobile had implemented high-powered incentives to motivate its store employees to behave as owners and provide exceptional... -
Worxogo: Nudging for High Employee Performance
{{MajorSubject}} Case Study11.95View Details Based on their extensive consulting and advisory experience in large-scale consulting transformations for various large enterprises, Ramesh Srinivas and... -
The Trouble in Streaming: Looking to Disrupt Netflix
Management Case Study11.95View Details Susan DeLuca, the chief executive officer of Eurostar Pictures (Eurostar), was under pressure from her board to define a new direct-to-consumer strategy... -
Lytt: Determining a Go-to-Market Strategy
Innovation & Entrepreneurship Case Study11.95View Details The Berline-based start-up, Lytt, was founded in late 2019 with the aim of offering employees a means to speak up about misconduct at work through a digital...