Market segmentation

The industries with the most female managers have the biggest pay gaps.

Research on downsizing, gender, and race.

Because no two recessions are exactly alike, marketers find themselves in poorly charted waters every time one occurs. But guidance is available, say...

New takes on the class divide, from "Bridging the Divide: Working-Class Culture in a Middle-Class Society," by Jack Metzgar; "Fight Like Hell: The Untold...

Cautiously.

Takeaways from an analysis of the American Customer Satisfaction Index.

A one-size-fits-all plan isn't good enough.

Reviewing how to calculate it and dispelling misconceptions.

Our perceptions of people aren't always justified.

Seven lessons.

The actor, producer, director, and mother talks about adjusting to fame at a young age, developing rapport with other actors, how her industry has changed,...

If automakers want to boost sales, they must cater to a different set of interests and concerns.

For decades, marketers have segmented their target customers to get a read on who will buy a product or service. But if your firm is still doing traditional segmentation using demographic details or psychographic profiles, you may be wasting your money. Worse, your old segmentation may distract you from major shifts in customer behavior that […]

Target your customers according to the jobs they need done.

Marketing experts tell companies to analyze their customer portfolios and weed out buyer segments that don't generate attractive returns. Loyalty experts...

Customer relationship management is one of the hottest management tools today. But more than half of all CRM initiatives fail to produce the anticipated...

This fictitious case written by Andy Blackburn, a Boston Consulting Group vice president based in San Francisco, explores the question of how PC companies...

Finance is facing the same challenges that have upended industries like television.

Incentivize employees to refer more women and people of color.

Disappointed by the high costs and elusive benefits, early adopters of customer relationship management systems came, in the post dot-com era, to view...