Market research

A source of customer complaints became a source of revenue.

Firms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Christensen and his coauthors,...

A dozen interviews can be more useful than thousands of responses to a questionnaire.

Surprised by a gender stereotype? React calmly, directly, and move on.

For the last decade, the Gallup Organization has surveyed the people of China, as both consumers of goods and employees of the companies that produce those goods. The data provide a unique picture of changing consumer attitudes, market opportunities, and management challenges.

People under 40 account for 79% of spending on luxury goods and services in China.

It claims Apple's plan to give users more control over their data will harm small businesses. But the facts don't add up.

What consumers truly value can be difficult to pin down and psychologically complicated. But universal building blocks of value do exist, creating opportunities...

Business leaders of previous generations would envy today's low job-hopping rates.

Gender and age trends are redefining the “standard” career trajectory.

It's about building deeper relationships, not simply gathering more information.

Five things to know.

Influencer marketing is upending established customer-facing businesses.

And why your company can’t ignore it.

Trust among team members is good—usually. But with some teams, too much trust can actually depress performance, finds Claus Langfred, a professor of organizational behavior at Washington University in St. Louis. Langfred surveyed 71 self-managing teams of MBA students to measure levels of trust, self-monitoring, and autonomy within them. The teams worked for four months […]

This blog post is part of the HBR Online Forum The Future of Retail. Is the entire marketing profession headed in the wrong direction? My article (co-authored...

If growth is what you’re after, you won’t learn much from complex measurements of customer satisfaction or retention. You simply need to know what your customers tell their friends about you.

Vendors that match specific sales capabilities to opportunities and provide thoughtful support can maximize their return over the long term. Those that...

An interdependent approach to teamwork can help employees from low-income backgrounds shine — and make your whole organization more productive.

Three hacks based on behavioral science.