Non-fungible tokens (NFTs) are going mainstream in 2022. You can now show off your favorite NFTs as your Twitter or Reddit profile picture, with Facebook and Instagram soon to follow. Driven in part by a FOMO reminiscent of the 1990s dotcom anxiety of bricks-and-mortar companies, mass-market players and luxury brands alike are launching NFT collections at a dizzying pace.
How Your Brand Should Use NFTs
Wading into a new space always comes with risk — but so does staying out of it.
February 28, 2022
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Summary.
Suddenly, NFTs are everywhere. For brands, wading into a new space can be daunting, but there’s also risk in not engaging at all. So how should they proceed here? First, recognize that releasing collectables is a good place to start, but it’s also just a first step, like registering a domain name way back in the early days of the internet. Next, look for ways to tie your NFT project to your brand and core product. Finally, experiment, but with authenticity and an eye on the future. There’s little to gain here by trying to mimic what others are doing if it feels obviously out of step.