Featuring Venkat Venkatraman, Professor of Management at the Questrom School of Business, Boston University, and co-author of the new book, Fusion Strategy, and the HBR article, “Heavy Machinery Meets AI”
Complimentary HBR Webinar
Wednesday, March 27, 12:00 pm ET
Tech giants like Facebook, Amazon, and Google collect real-time data from billions of users. They use this data to help run their businesses and provide value for customers.
However, until recently, most industrial companies haven’t used highly advanced software or data in their products. Now, with the rise of cheap and powerful sensors, computing power, and artificial intelligence, things are changing—fast.
To compete in the digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships.
Yet success for industrial companies involves much more than just using computers, software, and data. It requires fusion strategies.
In this live, interactive HBR webinar, digital strategy expert Venkat Venkatraman presented a new playbook to help industrial companies combine what they do best—create physical products—with what digital firms do best—use algorithms and AI to mine huge datasets for critical insights.
Venkataraman discussed:
- How fusion strategy differs from traditional strategy and from the Internet of Things
- The fusion strategy framework
- The four kinds of fusion strategies: fusion products, fusion services, fusion systems, and fusion solutions
