Peter, an aspiring entrepreneur at a start-up accelerator program, was anxious about talking to a potential customer. Most of his conversations up until that point had revolved around building his company and were limited to friends, family, mentors, and peers. They were all people he knew well. Speaking with a stranger was making him (very) uncomfortable. He picked up his phone, opened his mouth, and fumbled as he began to speak.
How Entrepreneurs Can Overcome Their Fear of Talking to Strangers
Startup founders need to network with customers, investors, and other stakeholders.
September 20, 2023
Summary.
For some young entrepreneurs, talking to strangers might feel intimidating. However, learning to communicate with people you don’t know is a vital skill to develop in entrepreneurship. Here are some strategies to get more comfortable:
- First, understand why you feel awkward reaching out to new people. Look inward to see if you’ve been conditioned to see strangers as dangerous and question your self-limiting beliefs.
- Keep your broader “why” in mind. Understand why you need to talk to a customer, client, or mentor. If you want to speak with a customer, remind yourself that speaking with them will help you gain insights about how the target group perceives your idea and how that can help you get better at your job.
- Do some pre-work. Look them up online or find mutual connections who can introduce you to new people. Becoming familiar with them will help you feel at ease when you meet them in-person.
- Prepare a script. You don’t have to rote-learn the script but use it as a guide to help you navigate the conversation more comfortably.
- Learn to regulate your emotions. If you notice difficult feelings show up in your body, use breathing or mindfulness techniques to calm yourself down.
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