Global strategy

It’ll help ensure your international expansion is a success.

Because of growing commitments of their companies in developing countries, large numbers of American and European managers have entered negotiations with government officials in Asia, Africa, and Latin America. Also, with emerging nationalism, these negotiations have become increasingly frustrating. Sometimes misunderstandings have been so great that they have led to a breakdown in negotiations that […]

An interview with Weijian Shan

By targeting groups of emigrants abroad, emerging-market companies are building international brands.

Buying into America: How Foreign Money Is Changing the Face of Our Nation, Martin and Susan Tolchin (New York: Times Books, 1988) 400 pages, $19.95. Yen!: Japan’s New Financial Empire and Its Threat to America, Daniel Burstein (New York: Simon and Schuster, 1988) 335 pages, $19.95. For Canadian bystanders like me, a good deal of […]

And how to overcome them.

Think joint ventures are the only way to go? Think again.

A conversation with editor in chief Adi Ignatius.

Protectionism will change how companies do business—but not in the ways you think.

A nonprofit that supports emerging-market entrepreneurs considers expanding to the U.S.

The U.S., the UK, China, and Switzerland are at the top.

The CEO's pledge to create millions of jobs was met with protests.

The company’s founder opens up.

Can a Japanese rice cracker company move from the Asian section to the snack food aisle?

According to a five-year study of Japanese e-commerce giant Rakuten.

Seven factors make the difference.

Multinationals must address growing geopolitical volatility.

Infrastructure spending, a strong middle class, and the country's tech startups.

And the unusual ways he communicated urgency.

What one culture loves, the other might see as trivial.