Experimentation

On the basis of a sample from the top 200 of the Fortune “500” and data from the PIMS (Profit Impact of Market Strategies) project, this author gives some guidelines for established companies on what to expect from new ventures. He points out that it takes an average of 10 to 12 years before the […]

Affordability and sustainability, not premium pricing and abundance, are the new tenets of effective innovation. Westerners are struggling with the shift...

Normalize failure. No, really: Do it.

Rules of thumb.

For the most part, managers looking to cure their organizational ills rely on obsolete knowledge they picked up in school, long-standing but never proven...

Jeremy King has spent much of the past three decades helping firms such as eBay, Walmart, and his current employer, Pinterest, use experimentation and...

Consensus is often the enemy of innovation.

They can make sure new ideas pass muster from the start.

AI-and especially its newest star, generative AI-is today a central theme in corporate boardrooms, leadership discussions, and casual exchanges among...

Research suggests they're leaving (a lot) of money on the table.

Solving problems starts with understanding people's needs.

Give people the opportunity to solve problems that really matter.

It comes down to self-expression, experimentation, and purpose.

It can help you spot trends in time to take advantage of them.

Scott Anthony, managing director of Innosight Asia-Pacific and author of "The Little Black Book of Innovation," explains how to become more creative.

The power of analytics in decision making is well understood, but few companies have what it takes to successfully implement a complex analytics program....

The classic advice from Everett Rodgers still works.

Is it worth the investment?

Spoiler: Many people are doing it wrong.

Uncertain environments call for experimentation. Here’s how to set up the trials—and learn from the errors.