Companies in commoditizing industries tend to follow one of two strategies: either they try to find new services to offer around the product or they compete on price. The one certain outcome of these two strategies, of course, is to accelerate the commoditization process itself.
Even Cement Can Be Special
Where there are customers, there is differentiation. Even for commodities.
June 13, 2013
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HBR Learning
Innovation and Creativity Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team's curiosity and willingness to take smart risks.