Data management

Most companies have massive amounts of data at their disposal, yet fail to utilize it in any meaningful way. Big data and the analytics based on it promise...

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Chris Warner led a team of experienced mountain climbers on an expedition to reach the summit of K2-the second-highest in the world. After failing to...

Ctrip is a $437 million Chinese on-line travel services company with a scientific, data driven approach to management. The case explores Ctrip's founding...

This case presents the logic and execution underlying the launch of Data.gov, an instantiation of President Obama's initiative for transparency and open...

Collect data and build trust. With the rise of data science and machine learning, companies are awash in customer data and powerful new ways to gain insight...

The Estée Lauder Companies (ELC) is a leading manufacturer and marketer of prestige skincare, makeup, fragrance, and haircare products with annual sales...

CEO Jeff Immelt considers whether GE is moving fast enough on its new Industrial Internet initiative. The undertaking includes building out an Industrial...

SLB (formerly Schlumberger), the world's largest oilfield services company, developed autonomous directional drilling using cloud computing and machine...

Companies that don't use AI will soon be obsolete. From making faster, better decisions to automating rote work to enabling robots to respond to emotions,...

After Port Aventura's launch as a theme park in 1995, it continued to invest heavily in new shows, rides, hotels, golf courses, a convention center, and...

In March 2006, the divisional vice-president of enterprise information technology for Canadian Tire Corporation (CTC) noted that the Business Intelligence...

This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples...

Blockchain will reshape your industry. While the world is transfixed by bitcoin mania, your competitors are tuning out the noise and making strategic...

You're facing a problem at work. There are many ways you can approach it, but each comes with its own pros and cons. How do you sort through all the information...

SF Express Group Co. Ltd. (SF Express) was a leading express delivery and logistics solutions provider in China. In May 2017, SF Express became involved...

A year of HBR's essential thinking on tech--all in one place. Easy-to-use AI tools, contactless commerce, crypto for business, the mature metaverse--new...

The biggest technology and management ideas of the year, all in one place. This collection of the top ideas, insights, and best practices from the past...

This case centers on the startup Medinas Health, a technology company based in Berkeley, California that aimed to increase the efficiency of the medical...

Most companies have massive amounts of data at their disposal, yet fail to utilize it in any meaningful way. Big data and the analytics based on it promise...

The internet runs on trading personal data for free services - and we can't figure out if it's a fair trade until we acknowledge that.

According to a recent survey.

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The technology is quickly replacing observational and subjective approaches to understanding business processes.

Chris Warner led a team of experienced mountain climbers on an expedition to reach the summit of K2-the second-highest in the world. After failing to...

The role is often saddled with unrealistic expectations and unclear priorities.

A four-step approach.