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How Our Hotel Used Data to Make Our Laundry Service Glamorous
Customer service Digital ArticleA source of customer complaints became a source of revenue. -
Stop Trying to Delight Your Customers: The Idea in Practice
Sales & Marketing Digital ArticleThe notion of going above and beyond customer needs is so entrenched in organizations that managers rarely question it. But delighting your customers... -
New Back Office Focuses on Customer Service
Technology & Operations Magazine ArticleCitibank overhauled its service areas with a minicomputer and processing models copied from the manufacturing industry. However, this system was insufficient... -
The Truth About Customer Experience
Customer service Magazine ArticleTouchpoints matter, but it’s the full journey that really counts. -
How B2B Businesses Can Get Omnichannel Sales Right
Digital transformation Digital ArticleBuyers expect the same level of service and flexibility as when they shop in their personal lives. -
How to Measure the Value of Virtual Health Care
Sales & Marketing ResearchA framework to help policymakers, insurers, and providers consider how telehealth fits into their future. -
Service with a Very Big Smile
Customer service Magazine ArticleThe bigger the employee’s smile, the happier the customer. That’s the conclusion of new research from Bowling Green State and Penn State universities. With the help of trained observers, Patricia Barger and Alicia Grandey followed 173 encounters between customers and employees in coffee shops, scoring the employees’ “smile strength” on a scale from “absent” to […] -
Why This Health System Offers Refunds to Dissatisfied Patients
Sales & Marketing Digital ArticleIt improves quality of care. -
What Happened to Goldman Sachs?
Finance and investing Digital ArticleGreg Smith’s resignation op-ed from Goldman Sachs Wednesday raised a zillion questions. What was the back-story? What was with the ping pong? And what’s wrong with being a muppet? But the biggest question would have to be: What happened to Goldman Sachs? Smith wrote that the culture at Goldman had shifted during his 12 years […] -
Exploding the Self-Service Myth
Sales and marketing Magazine ArticleInstead of forcing customers to do all the work, the most successful e-commerce sites are taking over many aspects of the shopping process. -
How Design Thinking Is Improving Patient-Caregiver Conversations
Customer service Digital ArticlePatients want to talk about their treatment in different ways. -
Little Decisions Add Up
Organizational Development Magazine ArticleConsultant Frank Rohde describes a system for evaluating frontline workers' interactions with customers. -
Where Does the Customer Fit in a Service Operation?
Organizational restructuring Magazine ArticleWhile management skills can improve service systems, a manager is better off if he or she first has a clear understanding of the operating characteristics that set one service system apart from another. This author offers one view of services, which, if followed, results in a “rational approach to the rationalization” of services. His view, […] -
Back in Fashion: How We're Reviving a British Icon
Leadership & Managing People Magazine ArticleBack in 1998, Marks & Spencer (M&S) was the first British retailer to reach a profit of 1 billion pounds. Just a few years later, profits were down to... -
How Sales Reps Can Succeed in the Social Era
Customer service Digital ArticleThe best stay attuned to their customers’ signals in the social graph. -
Using Mobile Phones to Capture Customer Experiences
Customer experience Digital ArticleThis post is part of Creating a Customer-Centered Organization. How well do you know your customers? We’re guessing not as well as you would like to … and not as well as you’ll need to in the future. Understanding customers has never been more important as empowered, fickle consumers take less notice of your marketing […] -
B2B Customers Expect More Than Ever. Demand Centers Can Help.
Sales & Marketing Digital ArticleCompanies like Microsoft and Intuit have started bringing sales and marketing teams together to craft a coordinated customer journey. -
How Low-Paying Retailers Can Adapt to Higher Minimum Wages
Managing people Digital ArticleKey questions investors will ask. -
Is Your Hospitality Business Ready for a Robot?
Customer service Digital ArticleThree ways to prepare your staff and workplace. -
Japan’s Dark Side of Time
Innovation Magazine ArticleUsed correctly, time-based competition can erode the boundary between the external and internal environment. Used incorrectly, it can lead to the heart of darkness.
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The Curious Case of the Disputed Rabbits
Technology & Operations Case Study11.95View Details Service systems are inherently subject to variability, whether through customers, service providers, suppliers, or unexpected events. Yet customers demand... -
Babcom: Opening Doors
Organizational Development Case Study11.95View Details -
HubSpot and Motion AI: Chatbot-Enabled CRM
Sales & Marketing Case Study11.95View Details HubSpot, an inbound marketing, sales, and customer relationship management (CRM) software provider, announced that it had acquired Motion AI, a software... -
Kinko's
Sales & Marketing Case Study11.95View Details Over the decades, Kinko's had forged a deep emotional bond with consumers by easing their anxiety and helping them solve pressing document processing... -
Ippudo: Bringing Japan To Paris In a Bowl
Sales & Marketing Case Study11.95View Details In early January 2016, the chief strategy officer and his team at Ippudo, an expanding ramen restaurant operation, were tasked to formulate both marketing... -
DailyFish: Reinventing Customer Service Management
Strategy & Execution Case Study11.95View Details DailyFish was an emerging e-commerce enterprise that was started in 2016 by Baby Marine Ventures, one of the largest exporters of frozen seafood from... -
OTISLINE (B)
Technology & Operations Case Study5.00View Details Provides a brief update about the OTISLINE application and service center concept. Includes discussions of the chairman's perception of the impact of... -
Magazine Luiza: Building a Retail Model of "Courting the Poor"
Technology & Operations Case Study11.95View Details Describes the innovative retail model of the Brazilian firm Magazine Luiza. Magazine Luiza enables low-income consumer credit by applying a flexible and... -
Blackshop Restaurant
Technology & Operations Case Study11.95View Details In April 2008, the owners of the Cambridge, Ontario-based Cerny Hospitality Group (CHG) were considering the purchase and implementation of OpenTable's... -
State Bank of India: Kohinoor Banjara Branch
Sales & Marketing Case Study11.95View Details "State Bank of India: Kohinoor Banjara Branch is a case that documents the development and execution of a novel, high-end branch by a public sector bank... -
Onefinestay: Building a Luxury Experience in the Sharing Economy
Sales & Marketing Case Study11.95View Details Miranda Cresswell, marketing director, and Greg Marsh, founder and CEO of onefinestay, were grappling with branding and positioning dilemmas. onefinestay... -
Zappos.com 2009: Clothing, Customer Service, and Company Culture
Sales & Marketing Case Study11.95View Details On July 17, 2009, Zappos.com, a privately-held online retailer of shoes, clothing, and other soft-line retail categories, learned that Amazon.com, a $19... -
Building Brand Community on the Harley-Davidson Posse Ride (Multimedia Case)
Sales & Marketing Tool25.00View Details Concerns the second Harley-Davidson Posse Ride, a grueling 2,300 mile, 10-day trek from South Padre Island, TX to the Canadian border that is billed "for... -
H-E-B Own Brands
Sales & Marketing Case Study11.95View Details H-E-B is a $9 billion grocery chain located in Southwest Texas. This case focuses on H-E-B's private label strategy, a product category that accounts... -
Pharmacy Service Improvement at CVS (A)
Technology & Operations Case Study11.95View Details CVS's retail pharmacy operations are functioning poorly and dissatisfying customers. Many customers are defecting as a result. A pharmacy service improvement... -
The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money
Sales & Marketing Book32.00View Details Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere... -
ZEISS Vision Care China: Driving Growth through Services
Management Case Study11.95View Details This case study describes how ZEISS Vision Care China, a subsidiary of the Germany-based ZEISS Group, was transforming itself into a service-oriented... -
Cleveland Clinic Heart Center: A Legacy of Excellence
Organizational Development Case Study11.95View Details This case is about the history, achievements, and problems of a uniquely run medical institution. It has become an award-winning, world-class institution... -
Designing Transformational Customer Experiences
Leadership & Managing People Case Study11.95View Details Anyone who has recently travelled, gone shopping, or tried to have a problem solved may have little recollection of the experience. Worse yet, some are... -
Allianz Turkey: Focus on the Customer (B)
Strategy & Execution Case Study14.00View Details At the age of 39, Solmaz Altın took over the helm at Allianz Turkey. Solmaz quickly realized that, although the insurance market was thinly penetrated...
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How Our Hotel Used Data to Make Our Laundry Service Glamorous
Customer service Digital ArticleA source of customer complaints became a source of revenue. -
The Curious Case of the Disputed Rabbits
Technology & Operations Case Study11.95View Details Service systems are inherently subject to variability, whether through customers, service providers, suppliers, or unexpected events. Yet customers demand... -
Stop Trying to Delight Your Customers: The Idea in Practice
Sales & Marketing Digital ArticleThe notion of going above and beyond customer needs is so entrenched in organizations that managers rarely question it. But delighting your customers... -
Babcom: Opening Doors
Organizational Development Case Study11.95View Details -
New Back Office Focuses on Customer Service
Technology & Operations Magazine ArticleCitibank overhauled its service areas with a minicomputer and processing models copied from the manufacturing industry. However, this system was insufficient... -
The Truth About Customer Experience
Customer service Magazine ArticleTouchpoints matter, but it’s the full journey that really counts. -
How B2B Businesses Can Get Omnichannel Sales Right
Digital transformation Digital ArticleBuyers expect the same level of service and flexibility as when they shop in their personal lives. -
How to Measure the Value of Virtual Health Care
Sales & Marketing ResearchA framework to help policymakers, insurers, and providers consider how telehealth fits into their future. -
Service with a Very Big Smile
Customer service Magazine ArticleThe bigger the employee’s smile, the happier the customer. That’s the conclusion of new research from Bowling Green State and Penn State universities. With the help of trained observers, Patricia Barger and Alicia Grandey followed 173 encounters between customers and employees in coffee shops, scoring the employees’ “smile strength” on a scale from “absent” to […] -
Why This Health System Offers Refunds to Dissatisfied Patients
Sales & Marketing Digital ArticleIt improves quality of care.