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What I Learned From 10 Years of Doing PR for Apple
Sales & Marketing Digital ArticleFive communications lessons from the biggest corporate turnaround. -
Oil and Troubled Waters
Leadership & Managing People Magazine ArticleWhen a crisis forces outside directors to navigate major changes, investors and directors must adopt new roles. The case of Royal Dutch/Shell provides... -
Why Your Company Needs a News Room
Public relations Digital ArticleAmerican Airlines’ recent inspection fiasco grounded hundreds of planes, caused thousands of flight cancellations, and will, according to the Dallas Morning News, cost American Airlines tens of millions of dollars. But, in the heat of the event, Amercan’s website was virtually silent about the crisis. What could American have done differently? At the very least, […] -
What's Needed Next: A Culture of Candor
Organizational Development Magazine ArticleIf there's one thing that the past decade's business disasters should teach us, it's that we need to stop evaluating corporate leaders simply on the basis... -
Case of the Willful Whistle-Blower
Leadership & Managing People Magazine ArticleJim, an employee of the nuclear division of Fairway Electric, discovered a report written fifteen years ago about a flaw in the design of their Radon... -
"They Burned the House Down"
Leadership & Managing People Magazine ArticleIn 2014 Sony Pictures Entertainment was subjected to the most devastating hack in corporate history. Highly sensitive data--salary details, private e-mails... -
Starbucks’ “Race Together” Campaign and the Upside of CEO Activism
Government policy and regulation Digital ArticleIt matters for business and for policy. -
Bad Reviews Can Boost Sales. Here's Why
Sales & Marketing Magazine ArticleStudies have always shown that the adage "There's no such thing as bad publicity" is wrong. It turns out, though, that sometimes the saying has merit.... -
Why Leadership Teams Fail
Leadership & Managing People SpotlightIn pursuit of strong performance, CEOs often overlook a critical factor in organizational success: the health of their leadership team. That's a big problem,... -
Reducing Information Overload in Your Organization
Internal communication Digital ArticleDon’t let overcommunication tank productivity. -
How to Use Language That Employees Get
Business communication Magazine ArticleIt’s not just what leaders say; it’s also how they say it. In our research on executives who have instilled a great sense of purpose in others, introduced powerful brands, or managed successfully in turbulent times, we’ve found that they often use terms and metaphors that resonate with their employees. Walt Havenstein, the CEO of […] -
When Public Opinion Shifts, How Should Your Company Respond?
Corporate social responsibility Digital ArticleThree things to think about. -
Profits with a Purpose: An Interview with Tom Chapman
Public relations Magazine ArticleGreatest Southeast Community Hospital is a 494-bed acute care facility located in southeast Washington, D.C. With revenues of $145 million and 2,650 employees, it is both the largest private employer and the only medical facility in a troubled and isolated community called Anacostia. Nearly a quarter of the area’s residents live below the poverty line, […] -
The New Tools of Trade
Labor Magazine ArticleToday, most multinationals have a conspicuous social conscience. They publicize their internal codes of conduct, monitor labor conditions in their global supply chains, and require suppliers to meet basic labor practice standards. But despite efforts to be better global citizens, companies by themselves are unable to eliminate abuses in their supply chains. In fact, so […] -
The Four Truths of the Storyteller
Business communication Magazine ArticleThe stories that move and captivate people are those that are true to the teller, the audience, the moment, and the mission. -
Your PR Efforts May Be Hurting You
Communication Digital ArticleI've been on both sides of public relations. For years, I wrote a syndicated technology column for the Chicago Tribune. Now, I run a consulting firm that... -
Transforming Corner-Office Strategy into Frontline Action
Strategy & Execution Magazine ArticleIn this article, Bain consultants Orit Gadiesh and James Gilbert explore the concept of the strategic principle--a memorable and actionable phrase that... -
Why We Need to Rethink “Employer Brand”
Corporate communications Digital ArticleToo often it has nothing to do with the core business. -
When Should a Leader Apologize—and When Not?
Business communication Magazine ArticleFor a leader, a public apology is always a high-risk move. Understanding what apologies can and cannot do will help you avoid both foolhardy stonewalling and unnecessary contrition. -
How to Invest in Social Capital
Organizational Development Magazine ArticleBusiness runs better when people within a company have close ties and trust one another. But the relationships that make organizations work effectively...
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Southwest Airlines (D)
Sales & Marketing Case Study5.00View Details After 18 months of deficit operations, Southwest Airlines stands on the brink of profitability. Selective application of discount fares has contributed... -
Anheuser-Busch and the Anti-Transgender Boycott of Bud Light (A)
Management Case Study11.95View Details In 2023, Anheuser-Busch InBev SA/NV leadership faced a developing crisis in the United States after conservative backlash to a Bud Light promotional campaign... -
Elon Musk's Big Bets Update, 2019
Strategy & Execution Case Study11.95View Details This short case provides an update to Elon Musk's strategy and tactical moves with Tesla, Solar City, and SpaceX from 2016-2019. -
Lululemon Athletica Inc.
Sales & Marketing Case Study11.95View Details Near the end of November 2013, Lululemon Athletica (Lululemon) became the subject of a viral firestorm after a series of negative events seriously ruptured... -
Clarence Hall University and the Donation
Leadership & Managing People Case Study11.95View Details Annalisa McGann, chair of London's prestigious Clarence Hall University, together with the university's board must make a decision about whether to return... -
McDonald's and the Environment (A)
Sales & Marketing Case Study11.95View Details McDonald's decides to withdraw its polystyrene plastic packaging for sandwiches and hamburgers after years of defending itself against environmental critics.... -
Vartana: The Creation of a Bank for Canada's Civil Society Sector
Sales & Marketing Case Study11.95View Details A social entrepreneur undertakes to launch a bank with charitable status itself that could provide financial services to up to 161,000 charities. He has... -
The "Most Hated CEO" in America
Finance & Accounting Case Study11.95View Details In the fall of 2015, Turing Pharmaceuticals increased the price of its recently acquired drug, Daraprim, by several thousand percent. While the short-term... -
Anna Frisch at Aesch AG: Initiating Lateral Change
Organizational Development Case Study11.95View Details Anna Frisch had tried to initiate change at Aesch AG, a large global provider of medical devices for the healthcare industry. As a marketing director,... -
Pink Lemonade: Establishing A Growth Mindset (B)
Management Case Study5.00View Details Tina Garg, founder and CEO of a creative agency, Pink Lemonade, reflects upon her entrepreneurial journey of establishing a brand, growing the business... -
Uber: Changing The Way The World Moves
Leadership & Managing People Case Study11.95View Details In 2015, Uber is building what may be the largest point-to-point transportation network of its kind; it is literally changing the way the world moves.... -
Is That an Order?
Management Case Study11.95View Details In August 2022, a student pursuing his master of business administration degree in Mumbai at one of India's top business schools found himself in a despondent... -
HBR's 10 Must Reads on Strategy (Paperback + Ebook)
Strategy & Execution Special Offer34.95View Details Is your company spending enormous time and energy on strategy development, with little to show for your efforts? We've combed through hundreds of Harvard... -
Exxon Corp.: Trouble at Valdez
Communication Case Study11.95View Details Discusses the events leading to and repercussions following the 11 million gallon oil spill in Prince William Sound off the Alaskan coast. This was the... -
McDonald's, Wendy's, and Hedge Funds: Hamburger Hedging?
Strategy & Execution Case Study11.95View Details Are hedge funds heroes or villains? Management of Blockbuster, Time Warner, Six Flags, Knight-Ridder, and Bally Total Fitness might prefer the "villain"... -
Marketing the Nissan Micra and Tata Nano Using Social Media
Sales & Marketing Case Study11.95View Details The case explores the similarities and differences between social media campaigns launched by Nissan and by Tata Motors to stimulate sales for models... -
"Miracle on the Hudson" (C): Epilogue
Leadership & Managing People Case Study5.00View Details Supplement for case HKS713 -
Uber(US): The Push for Autonomous Vehicles
Technology & Operations Case Study11.95View Details Since early 2015, Uber had been investing heavily in research and development for its autonomous vehicles to revolutionize the ride-hailing industry and... -
Charlotte Beers at Ogilvy & Mather Worldwide (B)
Leadership & Managing People Case Study5.00View Details Updates CEO Beers' progress two years after her initiation of a massive organizational change effort. Designed as an in-class handout. -
The Toshiba Accounting Scandal: How Corporate Governance Failed
Finance & Accounting Case Study11.95View Details In 2015, Toshiba, a conglomerate best known throughout the world for its electronics products, announced to the world that it has overstated profits by...
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Southwest Airlines (D)
Sales & Marketing Case Study5.00View Details After 18 months of deficit operations, Southwest Airlines stands on the brink of profitability. Selective application of discount fares has contributed... -
What I Learned From 10 Years of Doing PR for Apple
Sales & Marketing Digital ArticleFive communications lessons from the biggest corporate turnaround. -
Anheuser-Busch and the Anti-Transgender Boycott of Bud Light (A)
Management Case Study11.95View Details In 2023, Anheuser-Busch InBev SA/NV leadership faced a developing crisis in the United States after conservative backlash to a Bud Light promotional campaign... -
Oil and Troubled Waters
Leadership & Managing People Magazine ArticleWhen a crisis forces outside directors to navigate major changes, investors and directors must adopt new roles. The case of Royal Dutch/Shell provides... -
Why Your Company Needs a News Room
Public relations Digital ArticleAmerican Airlines’ recent inspection fiasco grounded hundreds of planes, caused thousands of flight cancellations, and will, according to the Dallas Morning News, cost American Airlines tens of millions of dollars. But, in the heat of the event, Amercan’s website was virtually silent about the crisis. What could American have done differently? At the very least, […] -
Elon Musk's Big Bets Update, 2019
Strategy & Execution Case Study11.95View Details This short case provides an update to Elon Musk's strategy and tactical moves with Tesla, Solar City, and SpaceX from 2016-2019. -
What's Needed Next: A Culture of Candor
Organizational Development Magazine ArticleIf there's one thing that the past decade's business disasters should teach us, it's that we need to stop evaluating corporate leaders simply on the basis... -
Lululemon Athletica Inc.
Sales & Marketing Case Study11.95View Details Near the end of November 2013, Lululemon Athletica (Lululemon) became the subject of a viral firestorm after a series of negative events seriously ruptured... -
Clarence Hall University and the Donation
Leadership & Managing People Case Study11.95View Details Annalisa McGann, chair of London's prestigious Clarence Hall University, together with the university's board must make a decision about whether to return... -
Case of the Willful Whistle-Blower
Leadership & Managing People Magazine ArticleJim, an employee of the nuclear division of Fairway Electric, discovered a report written fifteen years ago about a flaw in the design of their Radon...