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When People Pay Attention to Video Ads and Why
Marketing Digital ArticleContext is key. -
What Innovators Who Create New Markets Do Differently
Global Business Digital ArticleThree mindsets that lead to "nondisruptive creation." -
Unexpected Benefits of Sarbanes-Oxley
Organizational Development Magazine ArticleIn the wake of a series of gross corporate abuses around the turn of the century, Congress passed Sarbanes-Oxley, which was intended to make corporate... -
James Bond, Dunder Mifflin, and the Future of Product Placement
Marketing Digital ArticleThe search for an alternative to interruptive ads. -
A Test to Weed Out Consultants You Shouldn't Hire
Organizational Development Digital ArticleWhat they should prove before you bring them on board. -
How E-Commerce Will Trump Brand Management
Marketing Magazine ArticleThe Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing. -
Effective Public Management
Strategic planning Magazine ArticlePolitical scientists, legislators, educators, business executives, lawyers, consumerists—practically everyone, it sometimes seems—is calling for better public management. For businessmen, the need is especially important because they feel surrounded by government institutions with which they are legally required to interact. But enthusiasm for good government is one thing; understanding the nature of it, to say nothing […] -
Comparing the ROI of Content Marketing and Native Advertising
Brand management Digital ArticleWhich one should you invest in? -
How to Implement a New Strategy Without Disrupting Your Organization
Change management Magazine ArticleStrategic dreams often turn into nightmares if companies start engaging in expensive and distracting restructurings. It’s far more effective to choose a design that works reasonably well, then develop a strategic system to tune the structure to the strategy. -
Jimmy Carter: The Statesman as CEO
Leadership Magazine ArticleThis is the fourth in HBR’s series of interviews with some of the world’s recognized leaders—individuals who have led not a company but a country. Each leader illuminates something different about the subject of leadership: the quality of thinking, the sense of responsibility, the style of management. The qualities of the individuals vary, in part […] -
Profits with a Purpose: An Interview with Tom Chapman
Public relations Magazine ArticleGreatest Southeast Community Hospital is a 494-bed acute care facility located in southeast Washington, D.C. With revenues of $145 million and 2,650 employees, it is both the largest private employer and the only medical facility in a troubled and isolated community called Anacostia. Nearly a quarter of the area’s residents live below the poverty line, […] -
Match Your Innovation Strategy to Your Innovation Ecosystem
Innovation & Entrepreneurship Magazine ArticleHigh-definition televisions (HDTVs) should, by now, be a huge success. Philips, Sony, and Thompson invested billions of dollars to develop TV sets with... -
Leading Change from the Top Line: The HBR Interview
Organizational Development Magazine ArticleMost CEOs who specialize in turning around struggling companies focus on costs. But for Fred Hassan, chairman and CEO of Schering-Plough, the primary... -
Eclipse of the Public Corporation
IPOs Magazine ArticleNew organizations are emerging in its place—organizations that are corporate in form but have no public shareholders and are not listed or traded on organized exchanges. These organizations use public and private debt, rather than public equity, as their major source of capital. Their primary owners are not households but large institutions and entrepreneurs that […] -
When Should a Leader Apologize—and When Not?
Business communication Magazine ArticleFor a leader, a public apology is always a high-risk move. Understanding what apologies can and cannot do will help you avoid both foolhardy stonewalling and unnecessary contrition. -
Ask an Expert: How Can I Upskill as an HR Professional?
Career planning Digital ArticleLearning and development is a lifelong journey. -
Net Content: From Free to Fee
Marketing Magazine ArticleEveryone assumed that no one would pay for television programming—until cable came along. The same thing’s going to happen on the Web. -
Will She Fit In? (HBR Case Study and Commentary)
Leadership & Managing People Magazine ArticleSusan Carter, a partner at a prestigious strategy consulting firm, is caught in a dilemma she never expected: her firm's most important client has made... -
AT&T’s Talent Overhaul
Talent management Magazine ArticleCan the firm really retrain hundreds of thousands of employees? -
Former Skeptics Can Be Your Best Spokespeople
Marketing Digital ArticleA close look at ad campaigns from Hillary Clinton and Apple.
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Deloitte's Pixel (A): Consulting with Open Talent
Leadership & Managing People Case Study11.95View Details Deloitte Consulting's General Manager Balaji Bondili, head of Pixel, considers how best to grow Deloitte Consulting's use of open (on-demand) talent,... -
National Instruments
Strategy & Execution Case Study11.95View Details This case explores the use of social media to support product design, customer support, marketing and HR activities at National Instruments (NI). Based... -
Sherif Mityas at A.T. Kearney: Negotiating a Client Service Predicament (A)
Leadership & Managing People Case Study11.95View Details Sherif Mityas, recently promoted as project manager at A.T. Kearney, faced a client service challenge in his very first project experience. Mityas had... -
Destiny WebSolutions, Inc.
Technology & Operations Case Study11.95View Details Describes Destiny's use of "pattern language" concepts to structure its business activities. The innovative approach contrasts with a process approach... -
Beech-Nut Nutrition Corp. (A1)
Technology & Operations Case Study11.95View Details The CEO of Beech-Nut Nutrition Corp. must decide what to do when he receives information that the company's supply of apple juice concentrate may be adulterated.... -
Tim Blanchard at Jones Mendel & Co.
Leadership & Managing People Case Study11.95View Details Tim Blanchard struggles to balance all the demands facing him as a partner of a consulting firm. He must decide how to serve clients, mentor his people,... -
ZEFER: November 1998
Finance & Accounting Case Study11.95View Details ZEFER, a young Internet professional service firm, is considering its expansion options. Organic growth versus growth by acquisition is a central theme.... -
IBM Technology Group
Technology & Operations Case Study11.95View Details Explores two main issues: how the IBM Technology Group was able to build a robust, scalable, and functional IT platform using packaged enterprise resource... -
Viom Networks: Transformation and the Next Phase
Leadership & Managing People Case Study11.95View Details Between 2012 and 2015, Viom Networks Limited (Viom), India's largest independent telecommunications tower company, transformed its business from a position... -
Babcom: Opening Doors
Organizational Development Case Study11.95View Details -
Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences
Innovation & Entrepreneurship Case Study11.95View Details Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms,... -
Two Brothers, Two Methods: "Happiness Index" vs. "Data & Analytics"
Technology & Operations Case Study11.95View Details Started by two brothers, WCC and ARK are successful independent IT staff augmentation companies that navigated the great recession skillfully and later... -
A Tale of Two Turnarounds at EDS: The Jordan Rules
Organizational Development Case Study11.95View Details The case briefly describes the history of Electronic Data Systems (EDS) under Ross Perot and GM before turning to the beginning of a tumultuous decade... -
Managing Workplace Diversity: Stella (A)
Communication Case Study8.95View Details This series of eight short two-part cases ("caselets") is written to highlight some of the most challenging and potentially destabilising moments in everyday... -
George Martin at The Boston Consulting Group (A)
Organizational Development Case Study11.95View Details George Martin, managing partner at The Boston Consulting Group, is worried as some of his best performers have recently pulled him aside to discuss the... -
FIFA 2010: Choosing the Best Coach in the World
Organizational Development Case Study11.95View Details This case analyzes the situation faced by the judges who were choosing that year's World Coach of the Year in November 2010. The FIFA Award ceremony was... -
Marquee: Reinventing the Business of Nightlife (Multimedia Case)
Management Tool25.00View Details In January 2013, nightlife impresarios Jason Strauss and Noah Tepperberg are celebrating the re-opening of their famed New York City-based nightclub Marquee.... -
Excerpts from Interview with Jim Triandiflou, Founder of Ockham Technologies
Innovation & Entrepreneurship Case Study11.95View Details Describes the issues facing a founder-CEO regarding building a board, assembling an executive team, managing tension between co-founders, and outsourcing... -
MathSoft, Inc. (B)
Sales & Marketing Case Study5.00View Details Describes the president's decision regarding MathSoft's marketing channels and communications methods, and the company's sales results during the next... -
Outsourcing at Office Supply Inc.
Strategy & Execution Case Study11.95View Details This case is designed to teach how to structure information technology (IT) infrastructure outsourcing deals from both the outsourcer and the client perspective....
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Deloitte's Pixel (A): Consulting with Open Talent
Leadership & Managing People Case Study11.95View Details Deloitte Consulting's General Manager Balaji Bondili, head of Pixel, considers how best to grow Deloitte Consulting's use of open (on-demand) talent,... -
National Instruments
Strategy & Execution Case Study11.95View Details This case explores the use of social media to support product design, customer support, marketing and HR activities at National Instruments (NI). Based... -
When People Pay Attention to Video Ads and Why
Marketing Digital ArticleContext is key. -
What Innovators Who Create New Markets Do Differently
Global Business Digital ArticleThree mindsets that lead to "nondisruptive creation." -
Unexpected Benefits of Sarbanes-Oxley
Organizational Development Magazine ArticleIn the wake of a series of gross corporate abuses around the turn of the century, Congress passed Sarbanes-Oxley, which was intended to make corporate... -
Sherif Mityas at A.T. Kearney: Negotiating a Client Service Predicament (A)
Leadership & Managing People Case Study11.95View Details Sherif Mityas, recently promoted as project manager at A.T. Kearney, faced a client service challenge in his very first project experience. Mityas had... -
Destiny WebSolutions, Inc.
Technology & Operations Case Study11.95View Details Describes Destiny's use of "pattern language" concepts to structure its business activities. The innovative approach contrasts with a process approach... -
If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4
Technology & Operations Digital ArticleSocial media applications-including collaborative projects, micro-blogs/blogs, content communities, social networking sites, and virtual worlds-have become... -
Beech-Nut Nutrition Corp. (A1)
Technology & Operations Case Study11.95View Details The CEO of Beech-Nut Nutrition Corp. must decide what to do when he receives information that the company's supply of apple juice concentrate may be adulterated.... -
Tim Blanchard at Jones Mendel & Co.
Leadership & Managing People Case Study11.95View Details Tim Blanchard struggles to balance all the demands facing him as a partner of a consulting firm. He must decide how to serve clients, mentor his people,...