Behavioral economics

Lessons from the pre-vaccine days of the pandemic.

Stop educating people about what they already know.

The job is about shaping people’s choices.

Reviewing how to calculate it and dispelling misconceptions.

Lessons from the University of Texas MD Anderson Cancer Center.

Economic hardship is making some companies reconsider their contributions.

Research suggests that the initial impact of this behavioral economics tool can fade over time.

We interpret the past--what we've experienced and what we've been told--to chart a course for the future. It seems like a reasonable approach, but it...

As the world has become more complex, companies have steadily increased their performance requirements: Now they strive to offer low prices and high quality;...

A Q&A with behavioral scientist Steve Martin.

Research suggests that transparency up front will improve customer satisfaction in the long run.

Next time you’re on the phone with a call center, listen carefully to what the rep says. Chances are you’ll hear your name several times, hear a tone of empathy, maybe an “I’m sorry.” It would be nice to think the rep really cares — but of course she’s probably just following a script. That […]

A loose consensus has formed around the idea that basing CEO pay on, say, five years of stock returns would eliminate some of the reckless decision making that led to the Great Recession. But I suspect that even if you could build a compensation plan that focuses on long-term shareholder value, you’d solve only part […]

It's a shift that many companies will need to make in the coming years.

I blogged last week about the shift in power from information producers to consumers. This week, I'll focus on some of the possible implications of this...

People say they want sustainable products — and that they’re willing to pay for them — but find excuses to not follow through.

Trust that your customers can handle uncertainty - as long as you frame it the right way.

It's a common mistake - and as companies rely more on data, it's an increasingly costly one.

Research shows that three things matter.

A six-step plan for sharing insights.