The consumer packaged goods (CPG) landscape is in the midst of a significant shake-up. Coca-Cola recently reshuffled its leadership team to focus on growth, innovation, and digital. Unilever has acquired Dollar Shave Club, a young startup, for $1 billion in a move to introduce a new model of subscription sales. L’Oréal has made a strategic investment in Founders Factory, a digital startup accelerator. And at Greycroft, a venture capital firm, investor Teddy Citrin has laid out a veritable map for the further disruption of every consumer products category.
5 Ways to Help Employees Keep Up with Digital Transformation
Ideas from the consumer products industry.
September 27, 2017
Summary.
The consumer products landscape is in the midst of a significant digital shake up. Success of these new ideas and approaches depends on the abilities, skills, and mindset of the company’s workforce. Work with leading consumer products companies around the world shows that there are clear practices and investments that drive a greater chance of success in organizing a workforce around the expectations and needs of the connected consumer: 1) Commit from the top, 2) Give employees direct access to consumers, 3) Help employees embrace agility, 4) Invest in “Employee Experience Design”, 5) Invest in lifelong learning.
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Change may be the only constant in today's organizations. Here's how to lead through it.
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New!
HBR Learning
Change Management Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Change Management. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Change may be the only constant in today's organizations. Here's how to lead through it.