Customer expectations are outpacing technological innovation. We can all think of instances where companies, despite exploding technological power, are failing to keep up with rising customer standards. In recent years, many of us have probably found ourselves asking rhetorical questions such as: “Why do I have a thousand shows to watch, but can’t organize my favorites ‘just so’? Why is it so much work to analyze my budget, while my credit card has almost all the information needed to help me finish the job? Why don’t I have a unified travel portal that saves all my preferences, my wish list and my rewards memberships as neatly as I organize the songs in my music library?”