As technology transforms our economy, one trend is getting more and more attention: the prospect that it will increasingly automate the work that we human beings do. And it’s not just low skilled, manual labor that’s at risk — “knowledge” work like operational analytics and marketing is also being taken over by sophisticated artificial intelligence algorithms.
3 Kinds of Jobs That Will Thrive as Automation Advances
Are you a creator, a composer, or a coach?
August 21, 2018
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Summary.
Technology is reshaping markets, but it doesn’t mean jobs are going away. It does mean, however, that jobs will change. We’re generally going to see three different categories of work become more and more prominent in a rapidly changing economy. First, we will see more and more business for creators, people who can come up with new ideas. Second, we will see a growing category of work for composers — people who deeply understand the aspirations and needs of small niches of customers and who can compose engaging and rewarding experiences. And finally, we will see a third category of work for coaches who will help customers achieve more of their potential in various domains.