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Travel and tourism industry

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  • Capturing Customers’ Spare Change

    Analytics and data science Magazine Article
    • Terri C. Albert
    • Russell S. Winer
    Getting customers to make impulse purchases at the checkout counter has always been more of an art than a science. Now, though, the fast-food industry is combining psychology and computer technology to increase impulse buying. This new sales strategy exploits what we call the “spare-change effect”—people’s willingness to buy with change goods that they wouldn’t […]
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    • From the May 2005 Issue
  • Life’s Work: An Interview with Alain Ducasse

    Cross-cultural management Magazine Article
    • HBR Editors
    Photography: Eric Leleu Alain Ducasse learned to love food on his parents’ farm. He received his first three-star Michelin rating—for Le Louis XV, in Monaco—when he was just 33 and now runs an empire of more than 20 restaurants (with a collective 19 Michelin stars) in cities from Tokyo to Las Vegas. Interviewed by Patrice […]
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    • From the May 2014 Issue
  • Blue Oceans in Outer Space

    Emerging markets Magazine Article
    • Curt Nickisch
    Taking stock of the economic opportunities to be found beyond our planet
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    • From the May–June 2023 Issue
  • Capitalizing on Capabilities

    Corporate strategy Magazine Article
    • Norm Smallwood
    • Dave Ulrich
    Assets like leadership, talent, and speed are what produce superior market value. A capabilities audit can show you how you measure up—and how to build on your intangible strengths.
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    • Share
    • From the June 2004 Issue
  • Your Company Needs a Space Strategy. Now.

    Innovation & Entrepreneurship Magazine Article
    • Matthew C. Weinzierl
    • Prithwiraj (Raj) Choudhury
    • Tarun Khanna
    • Alan MacCormack
    • Brendan Rosseau
    Space is becoming a potential source of value for businesses across a range of sectors, including agriculture, pharmaceuticals, consumer goods, and tourism....
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    • Buy Copies
    • From the November–December 2022 Issue
  • Nobu Matsuhisa

    Entrepreneurship Magazine Article
    Photography: David Becker/Getty Images Nobu Matsuhisa learned how to make sushi in his native Japan and how to spice it up working as a young chef in Peru and Argentina. He ran a few ill-fated restaurants before finding success with Matsuhisa, in Beverly Hills, and Nobu, in New York. A customer, the actor Robert De […]
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    • From the October 2013 Issue
  • How the Sharing Economy Can Improve Your Next Business Trip

    Time management Digital Article
    • Alexandra Samuel
    On-demand services to try.
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    • November 02, 2015
  • Relentless Idealism for Tough Times

    Recessions Magazine Article
    • HBR Editors
    The Idea in Brief It’s good that a recession forces businesses to operate more efficiently, but many panic and make damaging trade-offs. Alice Waters runs a thriftier kitchen these days at Chez Panisse, but she still gives top priority to quality and sustainability, both indispensable to the brand. In contrast to the many business owners […]
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    • From the June 2009 Issue
  • Priceline's CEO on Creating an In-house Multilingual Customer Service Operation

    Leadership & Managing People Magazine Article
    • Darren Huston
    Today, the author writes, business can be conducted in English almost anywhere in the developed world, possibly excepting Japan. But when you build or...
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    • Buy Copies
    • From the April 2016 Issue
  • Where Does the Airline Industry Go from Here?

    Global Business Digital Article
    • Eben Harrell
    Eighteen months into the pandemic, a panel of experts discuss what's changed, whether the bailouts were misspent, and if business travel is ever coming...
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    • Buy Copies
    • October 06, 2021
  • The Darwinian Workplace

    Human resource management Magazine Article
    • Serguei Netessine
    • Valery Yakubovich
    New technology is helping employers systematically shift more work to their best employees.
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    • From the May 2012 Issue
  • How Smart Speakers Are Poised to Reinvent the Travel Industry

    Technology and analytics Digital Article
    • Scot Hornick
    • Shri Santhanam
    Tools like Alexa and Google Assistant offer a whole new way of connecting with customers.
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    • August 07, 2018
  • Coming Up Short on Nonfinancial Performance Measurement

    Decision making and problem solving Magazine Article
    • Christopher D. Ittner
    • David F. Larcker
    Tracking things like customer satisfaction and employee turnover can powerfully supplement traditional bookkeeping. Unfortunately, most companies botch the job.
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    • From the November 2003 Issue
  • The Tourism Time Bomb

    Global Business Magazine Article
    • Paul F. Nunes
    • Mark Spelman
    The number of international tourist visits will more than double in the next dozen years. As demand for access to hot spots outpaces capacity, some companies...
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    • Buy Copies
    • From the April 2008 Issue
  • HBR Case Study: Time for a Unified Campaign?

    Brand management Magazine Article
    • Marco Bertini
    • John T. Gourville
    Alegre Hotels has traditionally left promotion to each of its diverse properties. But a looming crisis may call for a new strategy.
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    • From the June 2011 Issue
  • Innovate at Your Own Risk

    Innovation & Entrepreneurship Magazine Article
    • Deborah Wince-Smith
    • Gardiner Morse
    Risk aversion is undermining U.S. innovation, warns Deborah Wince-Smith, president of the Council on Competitiveness.
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    • May 01, 2005
  • How Luxury Brands Can Motivate Service Employees

    Organizational Development Digital Article
    • Edward Mady
    Financial security, forgiveness, respect, and communication.
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    • November 02, 2015
  • The Corporate Brand: Help or Hindrance?

    Brand management Magazine Article
    • Chekitan S. Dev
    Lilypad Hotels and Resorts may rebrand its boutique properties under the corporate name. Will customers and hotel managers buy in—or simply check out?
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    • From the February 2008 Issue
  • The Hazards of Hounding

    Motivating people Magazine Article
    • Paul M. Dholakia
    Companies aggressively offer discounts, introductory coupons, and other incentives to lure new customers—and, often, those prospects oblige by making an initial purchase. But my research in the financial services, fast food, and automotive sales and service industries shows how these tactics can backfire. In one study, involving 300 new customers of a bank, 71% of […]
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    • From the October 2005 Issue
  • Motivating Through Metrics

    Leading teams Magazine Article
    • Frederick F. Reichheld
    • Paul Rogers
    Getting the right people on board—and then all enthusiastically pulling in the right direction—has bedeviled organizations since the time of wooden ships, when the most popular form of motivation left lash marks. Today’s corporate helmsmen may be more enlightened, but they still face the same challenge. How can a company transform its frontline crew into […]
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    • From the September 2005 Issue
  • Inn or Out: Yield Management in Hotels - Simulation Game

    Strategy & Execution Case Study
    • Marcus Ang
    • Lipika Bhattacharya
    • Bernie Koh
    11.95
    View Details
    This is a game simulation case on yield management for the hotel industry. Students play the role of the reservation manager and are allowed to make hotel...
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    • Share
    • March 01, 2022
  • Marriott International: Deploying AI Across Hotel Brands in Singapore

    Management Case Study
    • Hannah H. Chang
    • Joyce Ko Hwee Chua
    • Matthew Liam Paske Blower
    • Emerlyn Yee Theng Ng
    • Tiffany Su Xuan Gwee
    • Sarah Anne De Souza
    11.95
    View Details
    The case is set in 2021, amid accelerating digitalisation in Singapore, as Marriott International is facing pressure to innovate and review the AI strategy...
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    • Share
    • August 30, 2022
  • Vaidam Health: Facilitating Medical-Value Travel

    Strategy & Execution Case Study
    • Anupama Prashar
    11.95
    View Details
    Headquartered in Gurgaon, India, Vaidam Health Private Limited (Vaidam) was an online medical-value-travel (MVT) facilitator that had been hosting overseas...
    • Save
    • Share
    • August 22, 2018
  • Delays at Logan Airport

    Finance & Accounting Case Study
    • V.G. Narayanan
    • George Batta
    11.95
    View Details
    Logan Airport is facing mounting delays for flights landings and takeoffs, especially in inclement weather. An additional runway and peak-period pricing...
    • Save
    • Share
    • December 13, 2001
  • Ctrip: Scientifically Managing Travel Services

    Leadership & Managing People Case Study
    • David A. Garvin
    • Nancy Hua Dai
    11.95
    View Details
    Ctrip is a $437 million Chinese on-line travel services company with a scientific, data driven approach to management. The case explores Ctrip's founding...
    • Save
    • Share
    • January 06, 2012
  • Steven B. Belkin

    Innovation & Entrepreneurship Case Study
    • Howard H. Stevenson
    • Richard O. Von Werssowetz
    5.00
    View Details
    Steven Belkin, 26 years old and 2 1/2 years out of HBS, has decided to leave a group travel company he has run for the last year to start his own similar...
    • Save
    • Share
    • October 27, 1982
  • American Express TRS Charge-Card Receivables

    Finance & Accounting Case Study
    • Andre F. Perold
    • Kuljot Singh
    11.95
    View Details
    American Express (TRS) Co. is considering a proposal to securitize a portion of their consumer charge-card receivables portfolio. In the past, they have...
    • Save
    • Share
    • April 20, 1993
  • Binna Burra Lodge: Rebuilding an Iconic Australian Ecotourism Resort from the Ashes of the Bushfires

    Management Case Study
    • Robert Nash
    • Carmen Cox
    • Colette Southam
    • Devon Black
    11.95
    View Details
    In December 2022, Steve Noakes, Board Chair of Binna Burra Lodge Ltd, Queensland, Australia learned that they had received government funding of AU$18...
    • Save
    • Share
    • February 04, 2024
  • Creating a Luxury Experience at Value Retail

    Sales & Marketing Case Study
    • Jose B. Alvarez
    • Matthew Preble
    11.95
    View Details
    Value Retail PLC owned and managed a number of premium shopping destinations (Villages) across Europe. Soon the company would be moving into an entirely...
    • Save
    • Share
    • January 30, 2013
  • Enhancing the Sustainability DNA of Singapore's Gardens by the Bay through Induction Training

    Strategy & Execution Case Study
    • Thomas Menkhoff
    • Kevin Cheong
    11.95
    View Details
    As Singapore's national garden and tourist attraction, Gardens by the Bay (GB) had succeeded in developing the necessary physical infrastructure to showcase...
    • Save
    • Share
    • March 14, 2022
  • Drinkotec: Changing a company, changing a life (C): Dream big or go home

    Management Case Study
    • Jim Pulcrano
    • Giancarlo Luchetta Bedin
    • Srinivas Reddy Mamidi
    • Anton Rozhkovskiy
    • Bakel Walden
    5.00
    View Details
    It is now four years later, and Drinkotec is scaling up fast. They've had to make some tough decisions in order to focus, have the best people and build...
    • Save
    • Share
    • July 11, 2023
  • Smithtown: Can It Make Something Out of Nothing?

    Strategy & Execution Case Study
    • Steven Strauss
    11.95
    View Details
    In 1965, Smithtown, Arkansas, had virtually no natural resources, core competencies, human capital advantages, or infrastructure advantages. The local...
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    • Share
    • April 05, 2022
  • Banyan Tree Group: Sustainability through Shared Value

    Management Case Study
    • Heli Wang
    • Lipika Bhattacharya
    • Cubie Lau
    11.95
    View Details
    In early 2023, Claire Chiang, co-founder of Banyan Tree Group (Banyan Tree), a Singapore-based multinational hospitality brand with several hotels and...
    • Save
    • Share
    • October 12, 2023
  • Peru: Economic Miracle or Just a Mirage?

    Global Business Case Study
    • Richard H.K. Vietor
    • Fernando A. D'Alessio
    • Ricardo M. Pino
    11.95
    View Details
    After years of rapid growth, Peru's economy had recently slowed. Mineral prices were down and the current President, Humala, had only a year remaining...
    • Save
    • Share
    • October 21, 2015
  • Does the U.S. Hospitality Market Offer Fertile Soil for Lemon Tree Hotels' Inclusive Business Model?

    Strategy & Execution Case Study
    • David A. Wernick
    • Siddharth K. Upadhyay
    11.95
    View Details
    This case focuses on Lemon Tree Hotels, a leading Indian hotel company that employs large numbers of people with disabilities and other socially marginalized...
    • Save
    • Share
    • July 14, 2021
  • Wilderness Safaris: Ecotourism Entrepreneurship

    Strategy & Execution Case Study
    • James E. Austin
    • Megan Epler Wood
    • Herman B. Leonard
    11.95
    View Details
    Wilderness Safaris sees itself as a conservation company that is built on a business model of providing high-end, premium-priced wildlife safaris in various...
    • Save
    • Share
    • April 05, 2018
  • Lehman Brothers and the Securitization of American Express Charge-Card Receivables

    Finance & Accounting Case Study
    • Andre F. Perold
    • Kuljot Singh
    11.95
    View Details
    In early 1992, Lehman Brothers had received a mandate from its affiliate, American Express Travel Related Services (TRS) Co., to securitize a portion...
    • Save
    • Share
    • April 23, 1993
  • Treks `n Rapids: Adventure Sports Tourism in India

    Strategy & Execution Case Study
    • Atul Arun Pathak
    • Sanjeev Varshney
    11.95
    View Details
    In September 2014, the co-founder and director of Treks `n Rapids, a leading adventure sports tourism company in New Delhi, India, needs to re-evaluate...
    • Save
    • Share
    • November 17, 2015
  • Posada Amazonas

    Leadership & Managing People Case Study
    • Jesus Revilla
    • Felipe Perez
    11.95
    View Details
    Describes the story of Posada Amazonas, a tourist lodge in the Peruvian jungle, which resulted from a collaboration agreement between the native community...
    • Save
    • Share
    • July 17, 2003
  • Swoop: Consolidating the Group Transportation Industry

    Innovation & Entrepreneurship Case Study
    • Susan S. Harmeling
    11.95
    View Details
    The case describes challenges and possible responses for Swoop, a group transportation platform that started as a tiny operation and became a growing...
    • Save
    • Share
    • October 31, 2020
  • Inn or Out: Yield Management in Hotels - Simulation Game

    Strategy & Execution Case Study
    • Marcus Ang
    • Lipika Bhattacharya
    • Bernie Koh
    11.95
    View Details
    This is a game simulation case on yield management for the hotel industry. Students play the role of the reservation manager and are allowed to make hotel...
    • Save
    • Share
    • March 01, 2022
  • Marriott International: Deploying AI Across Hotel Brands in Singapore

    Management Case Study
    • Hannah H. Chang
    • Joyce Ko Hwee Chua
    • Matthew Liam Paske Blower
    • Emerlyn Yee Theng Ng
    • Tiffany Su Xuan Gwee
    • Sarah Anne De Souza
    11.95
    View Details
    The case is set in 2021, amid accelerating digitalisation in Singapore, as Marriott International is facing pressure to innovate and review the AI strategy...
    • Save
    • Share
    • August 30, 2022
  • Vaidam Health: Facilitating Medical-Value Travel

    Strategy & Execution Case Study
    • Anupama Prashar
    11.95
    View Details
    Headquartered in Gurgaon, India, Vaidam Health Private Limited (Vaidam) was an online medical-value-travel (MVT) facilitator that had been hosting overseas...
    • Save
    • Share
    • August 22, 2018
  • Delays at Logan Airport

    Finance & Accounting Case Study
    • V.G. Narayanan
    • George Batta
    11.95
    View Details
    Logan Airport is facing mounting delays for flights landings and takeoffs, especially in inclement weather. An additional runway and peak-period pricing...
    • Save
    • Share
    • December 13, 2001
  • Ctrip: Scientifically Managing Travel Services

    Leadership & Managing People Case Study
    • David A. Garvin
    • Nancy Hua Dai
    11.95
    View Details
    Ctrip is a $437 million Chinese on-line travel services company with a scientific, data driven approach to management. The case explores Ctrip's founding...
    • Save
    • Share
    • January 06, 2012
  • Steven B. Belkin

    Innovation & Entrepreneurship Case Study
    • Howard H. Stevenson
    • Richard O. Von Werssowetz
    5.00
    View Details
    Steven Belkin, 26 years old and 2 1/2 years out of HBS, has decided to leave a group travel company he has run for the last year to start his own similar...
    • Save
    • Share
    • October 27, 1982
  • American Express TRS Charge-Card Receivables

    Finance & Accounting Case Study
    • Andre F. Perold
    • Kuljot Singh
    11.95
    View Details
    American Express (TRS) Co. is considering a proposal to securitize a portion of their consumer charge-card receivables portfolio. In the past, they have...
    • Save
    • Share
    • April 20, 1993
  • Binna Burra Lodge: Rebuilding an Iconic Australian Ecotourism Resort from the Ashes of the Bushfires

    Management Case Study
    • Robert Nash
    • Carmen Cox
    • Colette Southam
    • Devon Black
    11.95
    View Details
    In December 2022, Steve Noakes, Board Chair of Binna Burra Lodge Ltd, Queensland, Australia learned that they had received government funding of AU$18...
    • Save
    • Share
    • February 04, 2024
  • Creating a Luxury Experience at Value Retail

    Sales & Marketing Case Study
    • Jose B. Alvarez
    • Matthew Preble
    11.95
    View Details
    Value Retail PLC owned and managed a number of premium shopping destinations (Villages) across Europe. Soon the company would be moving into an entirely...
    • Save
    • Share
    • January 30, 2013
  • Enhancing the Sustainability DNA of Singapore's Gardens by the Bay through Induction Training

    Strategy & Execution Case Study
    • Thomas Menkhoff
    • Kevin Cheong
    11.95
    View Details
    As Singapore's national garden and tourist attraction, Gardens by the Bay (GB) had succeeded in developing the necessary physical infrastructure to showcase...
    • Save
    • Share
    • March 14, 2022

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