In the 1930s, Hedwig von Restorff, a German psychologist, made an important, though not very counterintuitive, discovery: things that somehow stand out are remembered more easily than typical things. Suppose we read the following list to a group and then asked them to recall it:
The Value of Being the “Weird” Job Candidate
Will you be remembered or just be one of those other guys?
November 11, 2013