Take a hard look at your most profitable customers. Not the biggest, not the best, not the most satisfied: the most profitable.
Should Your Best Customers Be Stupid?
Take a hard look at your most profitable customers. Not the biggest, not the best, not the most satisfied: the most profitable. Then ask your colleagues: Do we make most of our margins from our “smartest” customers or from our “stupidest” ones? That is, does your firm capture the bulk of its profitability because your […]
November 19, 2010
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HBR Learning
Customer Focus Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Customer Focus. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to keep your customers—and their most important needs—front and center.
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New!
HBR Learning
HBR Learning
Customer Focus Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Customer Focus. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to keep your customers—and their most important needs—front and center.