Featuring Boston Consulting Group’s Mark Abraham and David Edelman. Abraham is an executive adviser and a senior lecturer at Harvard Business School. Edelman is a managing director and a senior partner at Boston Consulting Group. Complimentary HBR Webinar Tuesday, September 24, 12:00 pm ET Consumers want personalized experiences. Those companies that succeed in personalization build trusted […]

Ask these questions now to plan for the challenges ahead.

Focus on five guiding principles.

Talent and data are just as important as technology.

In a world where consumers expect more--instantly and seamlessly--personalization is a strategic imperative. Consumers want personalized experiences,...

In June 2023, SundaySky CEO Jim Dicso considers growth strategies. The software-as-a-service company provided software to create advertising videos, customer...

In October 2022, Quigley-Simpson & Heppelwhite CEO Carl Fremont considers how the advertising agency will integrate artificial intelligence tools into...

The race is on to see which brands can deliver.

Featuring David C. Edelman, executive adviser and senior lecturer at Harvard Business School, and Mark Abraham, managing director and senior partner at Boston Consulting Group Complimentary HBR Webinar Thursday, April 6, 12:00 pm EST Companies across all industries are putting personalization at the center of their enterprise strategies. Home Depot, JPMorgan Chase, Starbucks, and Nike, […]

Growth challenges in building a SAAS business using AI for Customer Experience analysis.