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Retail and consumer goods

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Popular From the Store For You
  • Who Has the D?: How Clear Decision Roles Enhance Organizational Performance

    Decision making and problem solving Magazine Article
    • Paul Rogers
    • Marcia W. Blenko
    Your organization can become more decisive—and can implement strategy more quickly—if you know where the bottlenecks are and who’s empowered to break through them.
    • Save
    • Share
    • From the January 2006 Issue
  • Rethinking the Bank Branch in a Digital World

    Finance & Accounting Digital Article
    • Mike Baxter
    • Darrell Rigby
    • Darrell K. Rigby
    There may be fewer, but they'll be more useful.
    • Save
    • Share
    • Buy Copies
    • September 15, 2014
  • Inside the Mind of the Chinese Consumer

    Consumer behavior Magazine Article
    • William McEwen
    • Xiaoguang Fang
    • Chuanping Zhang
    • Richard Burkholder
    For the last decade, the Gallup Organization has surveyed the people of China, as both consumers of goods and employees of the companies that produce those goods. The data provide a unique picture of changing consumer attitudes, market opportunities, and management challenges.
    • Save
    • Share
    • From the March 2006 Issue
  • China’s In-Store Wars

    Marketing Digital Article
    • Max Magni and Yuval Atsmon
    In China, the battle for the consumer is often won — and lost — not in factories or on television screens, but on store floors. As many as 45% of Chinese consumers make purchase decisions in real time, inside shops, according to surveys we have conducted, compared to just 24% in the US. Moreover, 56% […]
    • Save
    • Share
    • August 19, 2010
  • From Starbucks to Nike, Business Asks for Green Legislation

    Sustainable business practices Digital Article
    • Mindy S. Lubber
    Would it surprise you to learn that Starbucks is a leading advocate for action on climate change? Think about it. Starbucks’ success hinges on a robust coffee crop, which needs certain growing conditions. But the company is seeing the imprint of climate change on coffee growing regions around the world. Global rainfall and harvest patterns […]
    • Save
    • Share
    • December 05, 2008
  • Amazon’s Brick-and-Mortar Store Shouldn’t Come as a Surprise

    Technology and analytics Digital Article
    • Amy Bernstein
    Retailers are increasingly heeding customers’ desire to weave the physical and digital worlds together.
    • Save
    • Share
    • October 10, 2014
  • How American Eagle Reinvented Its Fulfillment Strategy

    Supply chain management Digital Article
    • Shekar Natarajan
    • Thales S. Teixeira
    The company realized that controlling its future meant controlling its supply chain.
    • Save
    • Share
    • November 07, 2022
  • Getting People to Believe in Something They Can't Yet Imagine

    Innovation & Entrepreneurship Digital Article
    • Kathleen Hays Onieal
    • Lee E Miller
    Four ways to push an idea through resistance.
    • Save
    • Share
    • Buy Copies
    • October 10, 2014
  • How One Bad Thanksgiving Shaped Amazon

    Operations and supply chain management Digital Article
    • Gretchen Gavett
    In 1998, the “Save Santa” incident marked a turning point.
    • Save
    • Share
    • November 27, 2013
  • Black Friday 2011: Advantage Retailers

    Recessions Digital Article
    • Rafi Mohammed
    This blog post is part of the HBR Online Forum The Future of Retail. Last year on Black Friday, I dropped by a local Staples store in Watertown, Massachusetts, to pick up a few office supplies. Surprised at the 40% off sale on many items, I ended up leaving with a lot of office supplies […]
    • Save
    • Share
    • November 22, 2011
  • The Sure Thing That Flopped

    Brand management Magazine Article
    • Gerald Zaltman
    • Lindsay Zaltman
    All the market research said that TF’s NextStage stores couldn’t miss. What went wrong?
    • Save
    • Share
    • From the July–August 2008 Issue
  • How E-Commerce Will Trump Brand Management

    Marketing Magazine Article
    • Peter Sealey
    The Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing.
    • Save
    • Share
    • From the July–August 1999 Issue
  • The Rise of Virtual Brick-and-Mortars

    Sales & Marketing Digital Article
    • Jeffrey Rayport
    How retailers are creating digital showrooms of their own.
    • Save
    • Share
    • Buy Copies
    • May 22, 2013
  • T-Mobile Hasn’t Incited a Price War…Yet

    Competitive strategy Digital Article
    • Rafi Mohammed
    The mobile carrier is competing by adding value.
    • Save
    • Share
    • January 13, 2014
  • A Breeze in the Face

    Customer experience Magazine Article
    • Thomas F. Schuster
    A man once worked on the 89th floor of the Empire State Building. One muggy August day, he began to imagine how nice a breeze in his face would feel. When he opened the window, he suddenly realized he could probably get the world’s best breeze in the face—simply by jumping out and falling face […]
    • Save
    • Share
    • From the November 1987 Issue
  • What Ron Johnson Got Right

    Innovation Digital Article
    • Gardiner Morse
    The ousted J.C. Penney chief understood the importance of intuition.
    • Save
    • Share
    • April 11, 2013
  • Making the Major Sale

    Marketing Magazine Article
    • Benson P. Shapiro
    • Ronald S. Posner
    An eight-step process to help companies learn to cope creatively with large and complex selling tasks—and have lasting results.
    • Save
    • Share
    • From the July–August 2006 Issue
  • Exploding the Self-Service Myth

    Sales and marketing Magazine Article
    • Youngme Moon
    • Frances X. Frei
    Instead of forcing customers to do all the work, the most successful e-commerce sites are taking over many aspects of the shopping process.
    • Save
    • Share
    • From the May–June 2000 Issue
  • Online Shopping Isn’t as Profitable as You Think

    Costing Digital Article
    • Darrell K. Rigby
    Even Jeff Bezos wants to open a physical store.
    • Save
    • Share
    • August 21, 2014
  • The New Tools of Trade

    Labor Magazine Article
    • Regina M. Abrami
    • Leonard Bierman
    Today, most multinationals have a conspicuous social conscience. They publicize their internal codes of conduct, monitor labor conditions in their global supply chains, and require suppliers to meet basic labor practice standards. But despite efforts to be better global citizens, companies by themselves are unable to eliminate abuses in their supply chains. In fact, so […]
    • Save
    • Share
    • From the May 2005 Issue
  • Retail Promotional Pricing: When Is a Sale Really a Sale? (B)

    Sales & Marketing Case Study
    • Gwendolyn K. Ortmeyer
    5.00
    View Details
    Provides the court's decision in the May D&F case, and updates the controversy surrounding high-low retail pricing.
    • Save
    • Share
    • July 03, 1991
  • Selling on Amazon at Tower Paddle Boards

    Sales & Marketing Case Study
    • Thales S. Teixeira
    • David Lopez-Lengowski
    11.95
    View Details
    By June 2012, Stephan Aarstol felt that he had successfully passed the first critical stage of his ecommerce business. As the founder and CEO of a standup...
    • Save
    • Share
    • November 01, 2016
  • Kjell and Company: Motivating Salespeople with Incentive Compensation (D)

    Sales & Marketing Case Study
    • Doug J. Chung
    5.00
    View Details
    Kjell & Company was a Swedish retail electronics chain. The company's products consisted of home electronics and accessories. The company was noted for...
    • Save
    • Share
    • May 21, 2019
  • Framebridge (B): A New Approach

    Strategy & Execution Case Study
    • Rembrand Koning
    • Alicia Dadlani
    5.00
    View Details
    In 2022, after revamping operations and expanding retail stores, Framebridge founder and CEO Susan Tynan is optimistic for the future but realizes changing...
    • Save
    • Share
    • October 01, 2022
  • eBay vs. Carl Icahn, 2014

    Strategy & Execution Case Study
    • David B. Yoffie
    • Eric Baldwin
    11.95
    View Details
    This case explores Carl Icahn's attack on eBay, starting in January 2014. The case examines how John Donahoe, CEO of eBay, should respond to Icahn's demand...
    • Save
    • Share
    • August 10, 2016
  • Designing a Compliance Program at AB InBev

    Leadership & Managing People Case Study
    • Eugene Soltes
    11.95
    View Details
    Compliance programs help companies align the interests and behavior of employees with external expectations and regulation. The case discusses how ABInBev,...
    • Save
    • Share
    • March 22, 2018
  • China Sourcing Group: Delivering on Time

    Leadership & Managing People Case Study
    • Neale O'Connor
    11.95
    View Details
    In 2004, U.S.-based China Sourcing Group, which specialises in premium and gift products, established a sourcing office in Shanghai. The Shanghai office...
    • Save
    • Share
    • July 06, 2011
  • LOGITECH'S GROWTH STRATEGY WITH LIFESIZE AND GOOGLE'S REVUE (2008-2011)

    Strategy & Execution Case Study
    • Stefan Michel
    • Jim Pulcrano
    • Vittoria Gambirasi
    • Serguei Fominykh
    • Sunny Lirong He
    • Thomas Ruehl
    11.95
    View Details
    Logitech has sold billions of computer mice and other computer peripherals over the 38 years of its existence. It was a typical growth company profiting...
    • Save
    • Share
    • November 16, 2020
  • Joline Godfrey and the Polaroid Corp. (A)

    Leadership & Managing People Case Study
    • Linda A. Hill
    • Melinda B. Conrad
    • Nancy Kamprath
    11.95
    View Details
    Describes how Joline Godfrey, an intrapreneur at the Polaroid Corp., introduced and developed a project that could help Polaroid move to a more service-...
    • Save
    • Share
    • March 18, 1992
  • Lululemon Athletica Inc.

    Sales & Marketing Case Study
    • Dante Pirouz
    • Kelly Huang Arman
    11.95
    View Details
    Near the end of November 2013, Lululemon Athletica (Lululemon) became the subject of a viral firestorm after a series of negative events seriously ruptured...
    • Save
    • Share
    • October 15, 2014
  • IKEA: A Furniture Dealer

    Strategy & Execution Case Study
    • Quy Huy
    • Michael Jarrett
    • Lisa Duke
    11.95
    View Details
    This case describes IKEA's strategy, aiming to show how the Swedish company has developed and maintained its competitive advantage over decades while...
    • Save
    • Share
    • September 28, 2011
  • Juan Valdez: Innovation in Caffeination

    Sales & Marketing Case Study
    • Michael I. Norton
    • Jeremy Dann
    11.95
    View Details
    Corporate entrepreneurs attempt to revive Colombia's famous Juan Valdez brand in the age of Starbucks, with café chain and packaged coffee ventures. In...
    • Save
    • Share
    • February 22, 2013
  • McDonald's and the Environment (A)

    Sales & Marketing Case Study
    • Sharon M. Livesey
    11.95
    View Details
    McDonald's decides to withdraw its polystyrene plastic packaging for sandwiches and hamburgers after years of defending itself against environmental critics....
    • Save
    • Share
    • November 29, 1990
  • Mile High Cycles

    Finance & Accounting Case Study
    • William J. Bruns Jr.
    • David J. Ellison
    11.95
    View Details
    Introduces the concept of cost variances. Looking at a bicycle manufacturer with one product and three departments, the case presents budgeted and actual...
    • Save
    • Share
    • November 08, 1990
  • Chewy.com (A)

    Technology & Operations Case Study
    • Jeffrey Rayport
    • Matthew Preble
    11.95
    View Details
    In late 2013, Ryan Cohen, cofounder and CEO of the fast growing online pet food and pet products retailer Chewy.com, has to make a "bet the company decision"-whether...
    • Save
    • Share
    • March 26, 2018
  • Procter & Gamble Europe: Vizir Launch

    Sales & Marketing Case Study
    • Christopher A. Bartlett
    11.95
    View Details
    Describes P&G's expansion in Europe, including the development of a strong country subsidiary management, responsive to local market differences. The...
    • Save
    • Share
    • November 17, 1983
  • Walmart: From China to India

    Sales & Marketing Case Study
    • Rajeev Kohli
    • Alonso Martinez
    11.95
    View Details
    In September 2012 Walmart became the first multinational retailer to announce entry into India. The company would need to invest heavily in processing,...
    • Save
    • Share
    • January 18, 2013
  • Masco Corporation (B)

    Strategy & Execution Case Study
    • Michael E. Porter
    • Cynthia A. Montgomery
    • Charles W. Moorman
    5.00
    View Details
    Describes Masco's initial entry strategy and is designed as an in-class handout.
    • Save
    • Share
    • April 26, 1989
  • PMI'S VISION OF A SMOKE-FREE FUTURE: CAN A TOBACCO COMPANY BE SUSTAINABLE (ABRIDGED)

    Strategy & Execution Case Study
    • Vanina Farber
    • Natalia Olynec
    11.95
    View Details
    Philip Morris International (PMI) CEO André Calantzopoulos announced in 2016 a radical pivot in the Marlboro cigarette manufacturer's strategy: the company...
    • Save
    • Share
    • October 04, 2020
  • Index

    Sales & Marketing Case Study
    • Jose B. Alvarez
    • Julia Kelley
    11.95
    View Details
    In December 2017, Marc Freed-Finnegan and Jonathan Wall, the co-founders of retail technology company Index, had to discuss the company's direction as...
    • Save
    • Share
    • January 18, 2018
  • Who Has the D?: How Clear Decision Roles Enhance Organizational Performance

    Decision making and problem solving Magazine Article
    • Paul Rogers
    • Marcia W. Blenko
    Your organization can become more decisive—and can implement strategy more quickly—if you know where the bottlenecks are and who’s empowered to break through them.
    • Save
    • Share
    • From the January 2006 Issue
  • Retail Promotional Pricing: When Is a Sale Really a Sale? (B)

    Sales & Marketing Case Study
    • Gwendolyn K. Ortmeyer
    5.00
    View Details
    Provides the court's decision in the May D&F case, and updates the controversy surrounding high-low retail pricing.
    • Save
    • Share
    • July 03, 1991
  • Rethinking the Bank Branch in a Digital World

    Finance & Accounting Digital Article
    • Mike Baxter
    • Darrell Rigby
    • Darrell K. Rigby
    There may be fewer, but they'll be more useful.
    • Save
    • Share
    • Buy Copies
    • September 15, 2014
  • Selling on Amazon at Tower Paddle Boards

    Sales & Marketing Case Study
    • Thales S. Teixeira
    • David Lopez-Lengowski
    11.95
    View Details
    By June 2012, Stephan Aarstol felt that he had successfully passed the first critical stage of his ecommerce business. As the founder and CEO of a standup...
    • Save
    • Share
    • November 01, 2016
  • Inside the Mind of the Chinese Consumer

    Consumer behavior Magazine Article
    • William McEwen
    • Xiaoguang Fang
    • Chuanping Zhang
    • Richard Burkholder
    For the last decade, the Gallup Organization has surveyed the people of China, as both consumers of goods and employees of the companies that produce those goods. The data provide a unique picture of changing consumer attitudes, market opportunities, and management challenges.
    • Save
    • Share
    • From the March 2006 Issue
  • China’s In-Store Wars

    Marketing Digital Article
    • Max Magni and Yuval Atsmon
    In China, the battle for the consumer is often won — and lost — not in factories or on television screens, but on store floors. As many as 45% of Chinese consumers make purchase decisions in real time, inside shops, according to surveys we have conducted, compared to just 24% in the US. Moreover, 56% […]
    • Save
    • Share
    • August 19, 2010
  • From Starbucks to Nike, Business Asks for Green Legislation

    Sustainable business practices Digital Article
    • Mindy S. Lubber
    Would it surprise you to learn that Starbucks is a leading advocate for action on climate change? Think about it. Starbucks’ success hinges on a robust coffee crop, which needs certain growing conditions. But the company is seeing the imprint of climate change on coffee growing regions around the world. Global rainfall and harvest patterns […]
    • Save
    • Share
    • December 05, 2008
  • Kjell and Company: Motivating Salespeople with Incentive Compensation (D)

    Sales & Marketing Case Study
    • Doug J. Chung
    5.00
    View Details
    Kjell & Company was a Swedish retail electronics chain. The company's products consisted of home electronics and accessories. The company was noted for...
    • Save
    • Share
    • May 21, 2019
  • Amazon’s Brick-and-Mortar Store Shouldn’t Come as a Surprise

    Technology and analytics Digital Article
    • Amy Bernstein
    Retailers are increasingly heeding customers’ desire to weave the physical and digital worlds together.
    • Save
    • Share
    • October 10, 2014
  • Framebridge (B): A New Approach

    Strategy & Execution Case Study
    • Rembrand Koning
    • Alicia Dadlani
    5.00
    View Details
    In 2022, after revamping operations and expanding retail stores, Framebridge founder and CEO Susan Tynan is optimistic for the future but realizes changing...
    • Save
    • Share
    • October 01, 2022

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