Navigation Menu
Harvard Business Review Home
Subscribe Cart Sign In
Account Menu
Account Menu
Hi,
 Guest
Search Menu
Close menu
CLEAR
  • SUGGESTED TOPICS
Explore HBR
  • Latest
  • The Magazine
  • Podcasts
  • Store
  • Webinars
  • Newsletters
Popular Topics
  • Managing Yourself
  • Leadership
  • Strategy
  • Managing Teams
  • Gender
  • Innovation
  • Work-life Balance
  • All Topics
For Subscribers
  • The Big Idea
  • Data & Visuals
  • Reading Lists
  • Case Selections
  • HBR Learning
  • Subscribe
My Account
  • My Library
  • Topic Feeds
  • Orders
  • Account Settings
  • Email Preferences
  • Log Out
  • Sign In
Subscribe Latest Podcasts The Magazine Store Webinars Newsletters All Topics The Big Idea Data & Visuals Reading Lists Case Selections HBR Learning My Library Account Settings Log Out Sign In

Your Cart

Your Shopping Cart is empty.
Visit Our Store
Guest User
Subscriber
My Library Topic Feeds Orders Account Settings Email Preferences Log Out
Reading List
Reading Lists

Pharmaceutical industry

Follow this topic
Following
See All Topics
Popular
Popular From the Store For You
  • Creating Breakthroughs at 3M

    Innovation Magazine Article
    • Eric von Hippel
    • Stefan Thomke
    • Mary Sonnack
    Companies say they want breakthrough products, but most are far more adept at making incremental improvements to existing lines. A pioneering division at 3M successfully navigated a process that leads to breakthrough thinking.
    • Save
    • Share
    • From the September–October 1999 Issue
  • Who Has the D?: How Clear Decision Roles Enhance Organizational Performance

    Decision making and problem solving Magazine Article
    • Paul Rogers
    • Marcia W. Blenko
    Your organization can become more decisive—and can implement strategy more quickly—if you know where the bottlenecks are and who’s empowered to break through them.
    • Save
    • Share
    • From the January 2006 Issue
  • Decisions Without Blinders

    Decision making and problem solving Magazine Article
    • Max H. Bazerman
    • Dolly Chugh
    The “bounded awareness” phenomenon causes people to ignore critical information when making decisions. Learning to expand the limits of your awareness before you make an important choice will save you from asking “How did I miss that?” after the fact.
    • Save
    • Share
    • From the January 2006 Issue
  • How Pharma Can Fix Its Reputation and Its Business at the Same Time

    Competitive strategy Digital Article
    • Damiano de Felice
    Expand access to medicine, and the rest will follow.
    • Save
    • Share
    • February 03, 2017
  • The Marshmallow Test for Grownups

    Leadership & Managing People Digital Article
    • Ed Batista
    Your entire day revolves around willpower.
    • Save
    • Share
    • Buy Copies
    • September 15, 2014
  • Medicine, Management, and Mergers: An Interview with Merck's P. Roy Vagelos

    Leadership & Managing People Magazine Article
    • P. Roy Vagelos
    • Nancy A. Nichols
    On November 1, 1994, P. Roy Vagelos retired after nearly 20 years at Merck. As head of the research labs from 1975 to 1985 and then as CEO, Vagelos turned...
    • Save
    • Share
    • Buy Copies
    • From the November–December 1994 Issue
  • Conquering a Culture of Indecision

    Business communication Magazine Article
    • Ram Charan
    Some people just can’t make up their minds. The same goes for some companies. Leaders can eradicate indecision by transforming the tone and content of everyday conversations at their organizations.
    • Save
    • Share
    • From the January 2006 Issue
  • Mapping Your Innovation Strategy

    Finance and investing Magazine Article
    • Scott D. Anthony
    • Matt Eyring
    • Lib Gibson
    By describing the landscape of unmet customer needs and analyzing where new offerings have worked before, you can chart a path that will produce successful innovations time after time.
    • Save
    • Share
    • From the May 2006 Issue
  • Putting Customers in the “Wish Mode”

    Customer experience Magazine Article
    • Jason Magidson
    • Gregg Brandyberry
    Don’t settle for just making your product better. Let your customers make it great.
    • Save
    • Share
    • From the September 2001 Issue
  • Leading Change from the Top Line: The HBR Interview

    Organizational Development Magazine Article
    • Fred Hassan
    • Thomas A. Stewart
    • David Champion
    Most CEOs who specialize in turning around struggling companies focus on costs. But for Fred Hassan, chairman and CEO of Schering-Plough, the primary...
    • Save
    • Share
    • Buy Copies
    • From the July–August 2006 Issue
  • When Should a Leader Apologize—and When Not?

    Business communication Magazine Article
    • Barbara Kellerman
    For a leader, a public apology is always a high-risk move. Understanding what apologies can and cannot do will help you avoid both foolhardy stonewalling and unnecessary contrition.
    • Save
    • Share
    • From the April 2006 Issue
  • From Managing Pills to Managing Brands

    Marketing Magazine Article
    • Marcel Corstjens
    • Marie Carpenter
    In the drug business, marketing is now as important as science.
    • Save
    • Share
    • From the March–April 2000 Issue
  • A New Approach to Safely Sharing Cancer Patients’ Data

    Corporate social responsibility Digital Article
    • Kathy Giusti
    • Richard G. Hamermesh
    Better treatment depends on it.
    • Save
    • Share
    • June 21, 2017
  • Biogen Unchained

    Marketing Magazine Article
    • David Bovet
    • Joseph Martha
    When the biotech pioneer had to get a blockbuster drug to market fast, it didn’t lock itself into a rigid supply chain. It joined with partners to become a virtual manufacturer.
    • Save
    • Share
    • From the May–June 2000 Issue
  • Local Memoirs of a Global Manager

    International business Magazine Article
    • Gurcharan Das
    Managing in my homeland taught me to treasure the provincial as well as the universal.
    • Save
    • Share
    • From the March–April 1993 Issue
  • Why Good Projects Fail Anyway

    Technology & Operations Magazine Article
    • Nadim F. Matta
    • Ronald N. Ashkenas
    Big projects fail at an astonishing rate--more than half the time, by some estimates. It's not hard to understand why. Complicated long-term projects...
    • Save
    • Share
    • Buy Copies
    • September 01, 2003
  • Adopting AI in Health Care Will Be Slow and Difficult

    Technology & Operations Digital Article
    • Roger Kuan
    A few key obstacles and how to overcome them.
    • Save
    • Share
    • Buy Copies
    • October 18, 2019
  • How Merck Is Trying to Keep Disrupters at Bay

    Innovation Digital Article
    • Frank V. Cespedes
    • Jay Galeota
    • Michael Wong
    Innovation isn’t just about new products.
    • Save
    • Share
    • June 08, 2015
  • 3-D Negotiation: Playing the Whole Game

    Strategy & Execution Magazine Article
    • David A. Lax
    • James K. Sebenius
    What stands between you and the yes you want? According to negotiation experts David Lax and James Sebenius, executives face obstacles in three common...
    • Save
    • Share
    • Buy Copies
    • November 01, 2003
  • Managing Innovation in the Information Age

    Innovation & Entrepreneurship Magazine Article
    • Rebecca M. Henderson
    The continued vitality of the most successful U.S. and European pharmaceutical companies in the face of accelerating scientific and technological change...
    • Save
    • Share
    • Buy Copies
    • From the January–February 1994 Issue
  • Merck & Co., Inc.: Corporate Strategy, Organization and Culture (A)

    Organizational Development Case Study
    • Michael Beer
    • Perry L. Fagan
    11.95
    View Details
    In the early 1990s, Merck faced a series of challenges because of significant changes in its competitive and regulatory environment (e.g., growth in power...
    • Save
    • Share
    • March 29, 1999
  • Syntonix Pharmaceuticals

    Finance & Accounting Case Study
    • Raymond M. Kinnunen
    • Susan F. Sieloff
    • Robert Young
    11.95
    View Details
    Syntonix Pharmaceuticals, a Boston biopharmaceutical startup company, was seeking additional financing for growth. The company had developed and patented...
    • Save
    • Share
    • January 25, 2009
  • Merck & Co., Inc. (A)

    Organizational Development Case Study
    • Kevin J. Murphy
    11.95
    View Details
    Merck & Co., Inc., a major pharmaceutical company, is in the process of reviewing and evaluating its personnel policies and practices. Employee interviews...
    • Save
    • Share
    • September 12, 1990
  • The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales

    Leadership & Managing People Case Study
    • Regina E. Herzlinger
    • Tiffany Farrell
    11.95
    View Details
    Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical...
    • Save
    • Share
    • November 20, 2022
  • Dendrite International

    Sales & Marketing Case Study
    • Frank V. Cespedes
    • Marie Bell
    11.95
    View Details
    Dendrite International is a $23 million (1992 revenues) supplier of sales automation software to pharmaceuticals companies in Europe, Japan, and the United...
    • Save
    • Share
    • October 13, 1993
  • Merck & Co., Inc.

    Innovation & Entrepreneurship Case Study
    • Frank T. Rothaermel
    11.95
    View Details
    The protagonists of the case are CEO Kenneth Frazier and Roger Perlmutter, president of research, as they contemplate Merck's future in light of a difficult...
    • Save
    • Share
    • January 02, 2015
  • Amgen Inc.'s Epogen--Commercializing the First Biotech Blockbuster Drug

    Strategy & Execution Case Study
    • Felix Oberholzer-Gee
    • Dennis Yao
    11.95
    View Details
    Amgen Inc.'s Epogen was the first biotech blockbuster drug. Epogen helped prevent anemia, a condition that leads to severe fatigue, increased risk of...
    • Save
    • Share
    • December 14, 2005
  • Merck: Conflict and Change

    Organizational Development Case Study
    • Clark Gilbert
    • Ratna Sarkar
    11.95
    View Details
    Tracks Merck's efforts to adapt to changes in the pharmaceutical industry. Key challenges include adapting Merck's internally focused, science-led culture...
    • Save
    • Share
    • May 04, 2005
  • Controversies of Progress: The Human Genome

    Organizational Development Case Study
    • R. Edward Freeman
    • Pia Ahmad
    • Bidhan Parmar
    • Will Truslow
    11.95
    View Details
    The case lays out the controversies surrounding the human genome project. The ability to generate any individual's genetic profile raises important legal,...
    • Save
    • Share
    • September 27, 2002
  • Merck-Medco: Vertical Integration in the Pharmaceutical Industry

    Sales & Marketing Case Study
    • V. Kasturi Rangan
    • Marie Bell
    11.95
    View Details
    Records the analyses and actions taken by Merck Pharmaceuticals in its acquisition of Medco, a channel intermediary (called "pharmacy benefit manager")....
    • Save
    • Share
    • February 13, 1998
  • ImmuLogic Pharmaceutical Corp. (C): April 1991

    Finance & Accounting Case Study
    • Josh Lerner
    5.00
    View Details
    Supplements the (A) case.
    • Save
    • Share
    • October 22, 1992
  • The "Most Hated CEO" in America

    Finance & Accounting Case Study
    • Michael D. Jones
    11.95
    View Details
    In the fall of 2015, Turing Pharmaceuticals increased the price of its recently acquired drug, Daraprim, by several thousand percent. While the short-term...
    • Save
    • Share
    • September 01, 2017
  • Procurement at Betapharm Corp. (B)

    Finance & Accounting Case Study
    • Taylor Randall
    • Susan Kulp
    5.00
    View Details
    Supplements the (A) case.
    • Save
    • Share
    • March 15, 2005
  • Merck: Managing Vioxx (D)

    Finance & Accounting Case Study
    • Robert Simons
    • Kathryn Rosenberg
    • Natalie Kindred
    5.00
    View Details
    • Save
    • Share
    • April 20, 2009
  • Wyeth Pharmaceuticals in 2009: Transformation at the Site Level (B)

    Leadership & Managing People Case Study
    • Robert D. Landel
    • Rebecca Goldberg
    5.00
    View Details
    Supplement case for UV5972.
    • Save
    • Share
    • December 13, 2010
  • modum.io: Funding a Blockchain-Based Start-Up's Supply Chain Solution

    Technology & Operations Case Study
    • Laura Huang
    • Dominik Roeck
    • Alex Murray
    • Erik Hofmann
    11.95
    View Details
    • Save
    • Share
    • December 18, 2019
  • Should Natco Explore the Out-Licensing Opportunity?

    Strategy & Execution Case Study
    • Sandeep Puri
    • Swati Kapoor
    • Tanmay Mathur
    • Arshdeep Kaur
    11.95
    View Details
    New medicine launches in India had come down by nearly 80 per cent during the last six years. The risks associated with new-drug development were high,...
    • Save
    • Share
    • July 20, 2015
  • Merck: Managing Vioxx (A)

    Finance & Accounting Case Study
    • Robert Simons
    • Kathryn Rosenberg
    • Natalie Kindred
    11.95
    View Details
    This two-class case series allows students to stand in the shoes of CEO Ray Gilmartin during the unfolding stages of a reputational crisis. Merck's mission...
    • Save
    • Share
    • April 20, 2009
  • Tetra Bio-Pharma: Brand Building in the Cannabinoid Pharmaceutical Market

    Sales & Marketing Case Study
    • Jake Girard
    • Peter Voyer
    • Gerry Kerr
    11.95
    View Details
    Tetra Bio-Pharma (Tetra) was a new firm operating in a murky but promising industry-cannabinoid-derived pharmaceutical products. But, the firm had been...
    • Save
    • Share
    • January 16, 2020
  • Johnson & Johnson: The Tylenol Tragedy

    Sales & Marketing Case Study
    • Stephen A. Greyser
    11.95
    View Details
    In October 1982, Johnson & Johnson was confronted with a major crisis when seven deaths were attributed to poisoned Tylenol. The case reviews the facts...
    • Save
    • Share
    • October 12, 1982
  • Creating Breakthroughs at 3M

    Innovation Magazine Article
    • Eric von Hippel
    • Stefan Thomke
    • Mary Sonnack
    Companies say they want breakthrough products, but most are far more adept at making incremental improvements to existing lines. A pioneering division at 3M successfully navigated a process that leads to breakthrough thinking.
    • Save
    • Share
    • From the September–October 1999 Issue
  • Who Has the D?: How Clear Decision Roles Enhance Organizational Performance

    Decision making and problem solving Magazine Article
    • Paul Rogers
    • Marcia W. Blenko
    Your organization can become more decisive—and can implement strategy more quickly—if you know where the bottlenecks are and who’s empowered to break through them.
    • Save
    • Share
    • From the January 2006 Issue
  • Merck & Co., Inc.: Corporate Strategy, Organization and Culture (A)

    Organizational Development Case Study
    • Michael Beer
    • Perry L. Fagan
    11.95
    View Details
    In the early 1990s, Merck faced a series of challenges because of significant changes in its competitive and regulatory environment (e.g., growth in power...
    • Save
    • Share
    • March 29, 1999
  • Decisions Without Blinders

    Decision making and problem solving Magazine Article
    • Max H. Bazerman
    • Dolly Chugh
    The “bounded awareness” phenomenon causes people to ignore critical information when making decisions. Learning to expand the limits of your awareness before you make an important choice will save you from asking “How did I miss that?” after the fact.
    • Save
    • Share
    • From the January 2006 Issue
  • Syntonix Pharmaceuticals

    Finance & Accounting Case Study
    • Raymond M. Kinnunen
    • Susan F. Sieloff
    • Robert Young
    11.95
    View Details
    Syntonix Pharmaceuticals, a Boston biopharmaceutical startup company, was seeking additional financing for growth. The company had developed and patented...
    • Save
    • Share
    • January 25, 2009
  • Merck & Co., Inc. (A)

    Organizational Development Case Study
    • Kevin J. Murphy
    11.95
    View Details
    Merck & Co., Inc., a major pharmaceutical company, is in the process of reviewing and evaluating its personnel policies and practices. Employee interviews...
    • Save
    • Share
    • September 12, 1990
  • The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales

    Leadership & Managing People Case Study
    • Regina E. Herzlinger
    • Tiffany Farrell
    11.95
    View Details
    Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical...
    • Save
    • Share
    • November 20, 2022
  • Dendrite International

    Sales & Marketing Case Study
    • Frank V. Cespedes
    • Marie Bell
    11.95
    View Details
    Dendrite International is a $23 million (1992 revenues) supplier of sales automation software to pharmaceuticals companies in Europe, Japan, and the United...
    • Save
    • Share
    • October 13, 1993
  • How Pharma Can Fix Its Reputation and Its Business at the Same Time

    Competitive strategy Digital Article
    • Damiano de Felice
    Expand access to medicine, and the rest will follow.
    • Save
    • Share
    • February 03, 2017
  • Merck & Co., Inc.

    Innovation & Entrepreneurship Case Study
    • Frank T. Rothaermel
    11.95
    View Details
    The protagonists of the case are CEO Kenneth Frazier and Roger Perlmutter, president of research, as they contemplate Merck's future in light of a difficult...
    • Save
    • Share
    • January 02, 2015

Popular Topics

Change

Loading...

Follow this topic
Following
Change

Loading...

Follow this topic
Following
Change

Loading...

Follow this topic
Following
See all topics

Partner Center

Latest Magazine Topics Podcasts Store The Big Idea Data & Visuals Case Selections HBR Learning Ask AI
Harvard Business Review Home
Subscribe
Explore HBR
  • The Latest
  • All Topics
  • Magazine Archive
  • The Big Idea
  • Reading Lists
  • Case Selections
  • Podcasts
  • Webinars
  • Data & Visuals
  • My Library
  • Newsletters
  • HBR Press
HBR Store
  • Article Reprints
  • Books
  • Cases
  • Collections
  • Magazine Issues
  • HBR Guide Series
  • HBR 20-Minute Managers
  • HBR Emotional Intelligence Series
  • HBR Must Reads
  • Tools
About HBR
  • Contact Us
  • Advertise with Us
  • Information for Booksellers/Retailers
  • Masthead
  • Global Editions
  • Media Inquiries
  • Guidelines for Authors
  • HBR Analytic Services
  • Copyright Permissions
Manage My Account
  • My Library
  • Topic Feeds
  • Orders
  • Account Settings
  • Email Preferences
  • Account FAQ
  • Help Center
  • Contact Customer Service
Follow HBR
  • Facebook
  • X Corp.
  • LinkedIn
  • Instagram
  • Your Newsreader
Harvard Business Publishing
  • About Us
  • Careers
  • Privacy Policy
  • Cookie Policy
  • Copyright Information
  • Trademark Policy
  • Terms of Use

Harvard Business Publishing:
  • Higher Education
  • Corporate Learning
  • Harvard Business Review
  • Harvard Business School
Copyright ©   Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.