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Mobile and wireless technology

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  • The Unanticipated Consequences of a Frictionless Mobile Experience

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  • The Productivity Payoff of Mobile Apps at Work

    IT management Digital Article
    • Joe Panepinto
    After all, we interact with our phones 150 times a day.
    • Save
    • Share
    • November 13, 2014
  • How Tech Is Transforming Entry-Level, Customer-Facing Jobs

    Technology & Operations Digital Article
    • Emily Potosky
    • Melissa Fletcher
    • Kathy Ross
    • Christopher Sladdin
    Takeaways from a survey of more than 800 customer service reps.
    • Save
    • Share
    • Buy Copies
    • May 01, 2023
  • HTC Corp. in 2009

    Strategy & Execution Case Study
    • David B. Yoffie
    • Renee Kim
    11.95
    View Details
    Taiwan-based HTC Corp. had emerged as the world's fourth largest smartphone manufacturer by 2009. CEO Peter Chou was extremely proud of the remarkable...
    • Save
    • Share
    • June 24, 2009
  • Using Mobile Phones to Capture Customer Experiences

    Customer experience Digital Article
    • Emma Macdonald, Hugh Wilson, and Umut Konus
    This post is part of Creating a Customer-Centered Organization. How well do you know your customers? We’re guessing not as well as you would like to … and not as well as you’ll need to in the future. Understanding customers has never been more important as empowered, fickle consumers take less notice of your marketing […]
    • Save
    • Share
    • May 05, 2011
  • Are Your Digital Platforms Wasting Your Customers' Time?

    Sales & Marketing Digital Article
    • David W. Norton
    • B Joseph Pine II
    Instead of just responding to requests, anticipate people's needs.
    • Save
    • Share
    • Buy Copies
    • March 27, 2023
  • Hastening Growth at Swift Mobility

    Innovation & Entrepreneurship Case Study
    • Nicole R.D. Haggerty
    • Ryley Mehta
    • Angela Du
    • Teddy Kassa
    • Melissa Shang
    • Maanit Patel
    11.95
    View Details
    In 2018, the founder of Swift Mobility in Nakuru, Kenya, Africa was considering her options for the future of her company, which was a Safaricom Plc dealership....
    • Save
    • Share
    • September 16, 2021
  • Go Mobile: Aligning District Managers and Store Teams

    Finance & Accounting Case Study
    • Tatiana Sandino
    11.95
    View Details
    Indian cell phone retailer Go Mobile had implemented high-powered incentives to motivate its store employees to behave as owners and provide exceptional...
    • Save
    • Share
    • February 03, 2014
  • Worxogo: Nudging for High Employee Performance

    {{MajorSubject}} Case Study
    • Debolina Dutta
    • Varghees Joseph
    11.95
    View Details
    Based on their extensive consulting and advisory experience in large-scale consulting transformations for various large enterprises, Ramesh Srinivas and...
    • Save
    • Share
    • May 03, 2024
  • The Trouble in Streaming: Looking to Disrupt Netflix

    Management Case Study
    • Daniel Clark
    11.95
    View Details
    Susan DeLuca, the chief executive officer of Eurostar Pictures (Eurostar), was under pressure from her board to define a new direct-to-consumer strategy...
    • Save
    • Share
    • November 01, 2023
  • Lytt: Determining a Go-to-Market Strategy

    Innovation & Entrepreneurship Case Study
    • Simon Jeurissen
    • Kai Schaumann
    11.95
    View Details
    The Berline-based start-up, Lytt, was founded in late 2019 with the aim of offering employees a means to speak up about misconduct at work through a digital...
    • Save
    • Share
    • November 08, 2021

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