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  • Southwest Airlines (D)

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    • September 01, 1975
  • What I Learned From 10 Years of Doing PR for Apple

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    • Cameron Craig
    Five communications lessons from the biggest corporate turnaround.
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    • Share
    • Buy Copies
    • July 27, 2016
  • Anheuser-Busch and the Anti-Transgender Boycott of Bud Light (A)

    Management Case Study
    • David T.A. Wesley
    11.95
    View Details
    In 2023, Anheuser-Busch InBev SA/NV leadership faced a developing crisis in the United States after conservative backlash to a Bud Light promotional campaign...
    • Save
    • Share
    • January 24, 2024
  • Oil and Troubled Waters

    Leadership & Managing People Magazine Article
    • Nicholas Beale
    When a crisis forces outside directors to navigate major changes, investors and directors must adopt new roles. The case of Royal Dutch/Shell provides...
    • Save
    • Share
    • Buy Copies
    • From the November 2005 Issue
  • Why Your Company Needs a News Room

    Public relations Digital Article
    • John Sviokla
    American Airlines’ recent inspection fiasco grounded hundreds of planes, caused thousands of flight cancellations, and will, according to the Dallas Morning News, cost American Airlines tens of millions of dollars. But, in the heat of the event, Amercan’s website was virtually silent about the crisis. What could American have done differently? At the very least, […]
    • Save
    • Share
    • April 17, 2008
  • Elon Musk's Big Bets Update, 2019

    Strategy & Execution Case Study
    • David B. Yoffie
    • Daniel Fisher
    11.95
    View Details
    This short case provides an update to Elon Musk's strategy and tactical moves with Tesla, Solar City, and SpaceX from 2016-2019.
    • Save
    • Share
    • May 14, 2019
  • What's Needed Next: A Culture of Candor

    Organizational Development Magazine Article
    • James O'Toole
    • Warren G. Bennis
    If there's one thing that the past decade's business disasters should teach us, it's that we need to stop evaluating corporate leaders simply on the basis...
    • Save
    • Share
    • Buy Copies
    • From the June 2009 Issue
  • Lululemon Athletica Inc.

    Sales & Marketing Case Study
    • Dante Pirouz
    • Kelly Huang Arman
    11.95
    View Details
    Near the end of November 2013, Lululemon Athletica (Lululemon) became the subject of a viral firestorm after a series of negative events seriously ruptured...
    • Save
    • Share
    • October 15, 2014
  • Clarence Hall University and the Donation

    Leadership & Managing People Case Study
    • Bidhan Parmar
    • Jenny Mead
    • Mallory Combemale
    11.95
    View Details
    Annalisa McGann, chair of London's prestigious Clarence Hall University, together with the university's board must make a decision about whether to return...
    • Save
    • Share
    • September 24, 2012
  • Case of the Willful Whistle-Blower

    Leadership & Managing People Magazine Article
    • Sally Seymour
    Jim, an employee of the nuclear division of Fairway Electric, discovered a report written fifteen years ago about a flaw in the design of their Radon...
    • Save
    • Share
    • Buy Copies
    • From the January 1988 Issue

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