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  • When People Pay Attention to Video Ads and Why

    Marketing Digital Article
    • Thales S. Teixeira
    Context is key.
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    • October 14, 2015
  • What Innovators Who Create New Markets Do Differently

    Global Business Digital Article
    • W Chan Kim
    • Renée Mauborgne
    Three mindsets that lead to "nondisruptive creation."
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    • December 11, 2023
  • Unexpected Benefits of Sarbanes-Oxley

    Organizational Development Magazine Article
    • Stephen Wagner
    • Lee Dittmar
    In the wake of a series of gross corporate abuses around the turn of the century, Congress passed Sarbanes-Oxley, which was intended to make corporate...
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    • From the April 2006 Issue
  • James Bond, Dunder Mifflin, and the Future of Product Placement

    Marketing Digital Article
    • Laurent Muzellec
    The search for an alternative to interruptive ads.
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    • June 23, 2016
  • A Test to Weed Out Consultants You Shouldn't Hire

    Organizational Development Digital Article
    • Robert H. Schaffer
    • Jonathan M Stearn
    What they should prove before you bring them on board.
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    • September 16, 2014
  • How E-Commerce Will Trump Brand Management

    Marketing Magazine Article
    • Peter Sealey
    The Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing.
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    • From the July–August 1999 Issue
  • Effective Public Management

    Strategic planning Magazine Article
    • Joseph L. Bower
    Political scientists, legislators, educators, business executives, lawyers, consumerists—practically everyone, it sometimes seems—is calling for better public management. For businessmen, the need is especially important because they feel surrounded by government institutions with which they are legally required to interact. But enthusiasm for good government is one thing; understanding the nature of it, to say nothing […]
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    • From the March 1977 Issue
  • Comparing the ROI of Content Marketing and Native Advertising

    Brand management Digital Article
    • Kelsey Libert
    Which one should you invest in?
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    • July 06, 2015
  • How to Implement a New Strategy Without Disrupting Your Organization

    Change management Magazine Article
    • Robert S. Kaplan
    • David P. Norton
    Strategic dreams often turn into nightmares if companies start engaging in expensive and distracting restructurings. It’s far more effective to choose a design that works reasonably well, then develop a strategic system to tune the structure to the strategy.
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    • From the March 2006 Issue
  • Jimmy Carter: The Statesman as CEO

    Leadership Magazine Article
    • Alan M. Webber
    This is the fourth in HBR’s series of interviews with some of the world’s recognized leaders—individuals who have led not a company but a country. Each leader illuminates something different about the subject of leadership: the quality of thinking, the sense of responsibility, the style of management. The qualities of the individuals vary, in part […]
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    • From the March 1988 Issue
  • Profits with a Purpose: An Interview with Tom Chapman

    Public relations Magazine Article
    • Nancy A. Nichols
    Greatest Southeast Community Hospital is a 494-bed acute care facility located in southeast Washington, D.C. With revenues of $145 million and 2,650 employees, it is both the largest private employer and the only medical facility in a troubled and isolated community called Anacostia. Nearly a quarter of the area’s residents live below the poverty line, […]
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    • From the November–December 1992 Issue
  • Match Your Innovation Strategy to Your Innovation Ecosystem

    Innovation & Entrepreneurship Magazine Article
    • Ron Adner
    High-definition televisions (HDTVs) should, by now, be a huge success. Philips, Sony, and Thompson invested billions of dollars to develop TV sets with...
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    • From the April 2006 Issue
  • Leading Change from the Top Line: The HBR Interview

    Organizational Development Magazine Article
    • Fred Hassan
    • Thomas A. Stewart
    • David Champion
    Most CEOs who specialize in turning around struggling companies focus on costs. But for Fred Hassan, chairman and CEO of Schering-Plough, the primary...
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    • From the July–August 2006 Issue
  • Eclipse of the Public Corporation

    IPOs Magazine Article
    • Michael C. Jensen
    New organizations are emerging in its place—organizations that are corporate in form but have no public shareholders and are not listed or traded on organized exchanges. These organizations use public and private debt, rather than public equity, as their major source of capital. Their primary owners are not households but large institutions and entrepreneurs that […]
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    • From the September–October 1989 Issue
  • When Should a Leader Apologize—and When Not?

    Business communication Magazine Article
    • Barbara Kellerman
    For a leader, a public apology is always a high-risk move. Understanding what apologies can and cannot do will help you avoid both foolhardy stonewalling and unnecessary contrition.
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    • From the April 2006 Issue
  • Ask an Expert: How Can I Upskill as an HR Professional?

    Career planning Digital Article
    • Joanne Alilovic
    Learning and development is a lifelong journey.
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    • November 07, 2022
  • Net Content: From Free to Fee

    Marketing Magazine Article
    • Jon Winder
    Everyone assumed that no one would pay for television programming—until cable came along. The same thing’s going to happen on the Web.
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    • From the July–August 2001 Issue
  • Will She Fit In? (HBR Case Study and Commentary)

    Leadership & Managing People Magazine Article
    • Joan Magretta
    • Gillian Derbyshire
    • Anthony P. D'Andrea
    • J. William Codinha
    • Freada Kapor Klein
    Susan Carter, a partner at a prestigious strategy consulting firm, is caught in a dilemma she never expected: her firm's most important client has made...
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    • From the March–April 1997 Issue
  • AT&T’s Talent Overhaul

    Talent management Magazine Article
    • John Donovan
    • Cathy Benko
    Can the firm really retrain hundreds of thousands of employees?
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    • From the October 2016 Issue
  • Former Skeptics Can Be Your Best Spokespeople

    Marketing Digital Article
    • Christopher Graves
    • Steve Simpson
    A close look at ad campaigns from Hillary Clinton and Apple.
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    • October 28, 2016
  • Deloitte's Pixel (A): Consulting with Open Talent

    Leadership & Managing People Case Study
    • Michael L. Tushman
    • John Winsor
    • Kerry Herman
    11.95
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    Deloitte Consulting's General Manager Balaji Bondili, head of Pixel, considers how best to grow Deloitte Consulting's use of open (on-demand) talent,...
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    • June 01, 2020
  • National Instruments

    Strategy & Execution Case Study
    • Lynda M. Applegate
    • Keri Pearlson
    • Natalie Kindred
    11.95
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    This case explores the use of social media to support product design, customer support, marketing and HR activities at National Instruments (NI). Based...
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    • April 01, 2013
  • Sherif Mityas at A.T. Kearney: Negotiating a Client Service Predicament (A)

    Leadership & Managing People Case Study
    • Ashish Nanda
    • Kelley Morrell
    11.95
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    Sherif Mityas, recently promoted as project manager at A.T. Kearney, faced a client service challenge in his very first project experience. Mityas had...
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    • December 16, 2003
  • Destiny WebSolutions, Inc.

    Technology & Operations Case Study
    • Robert D. Austin
    • George Westerman
    11.95
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    Describes Destiny's use of "pattern language" concepts to structure its business activities. The innovative approach contrasts with a process approach...
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    • April 19, 2000
  • Beech-Nut Nutrition Corp. (A1)

    Technology & Operations Case Study
    • Lynn Sharp Paine
    11.95
    View Details
    The CEO of Beech-Nut Nutrition Corp. must decide what to do when he receives information that the company's supply of apple juice concentrate may be adulterated....
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    • February 06, 1992
  • Tim Blanchard at Jones Mendel & Co.

    Leadership & Managing People Case Study
    • John J. Gabarro
    11.95
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    Tim Blanchard struggles to balance all the demands facing him as a partner of a consulting firm. He must decide how to serve clients, mentor his people,...
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    • May 17, 2002
  • ZEFER: November 1998

    Finance & Accounting Case Study
    • Paul A. Gompers
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    ZEFER, a young Internet professional service firm, is considering its expansion options. Organic growth versus growth by acquisition is a central theme....
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    • January 28, 1999
  • IBM Technology Group

    Technology & Operations Case Study
    • Andrew McAfee
    • Kerry Herman
    11.95
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    Explores two main issues: how the IBM Technology Group was able to build a robust, scalable, and functional IT platform using packaged enterprise resource...
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    • June 19, 2000
  • Viom Networks: Transformation and the Next Phase

    Leadership & Managing People Case Study
    • Atri Sengupta
    • Yogesh Misra
    • Maninder Singh
    11.95
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    Between 2012 and 2015, Viom Networks Limited (Viom), India's largest independent telecommunications tower company, transformed its business from a position...
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    • September 14, 2016
  • Babcom: Opening Doors

    Organizational Development Case Study
    • Ryan W. Buell
    • Joshua D. Margolis
    • Margot Eiran
    11.95
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    • June 29, 2018
  • Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

    Innovation & Entrepreneurship Case Study
    • Jill Avery
    • Rayan Nahas
    11.95
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    Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms,...
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    • August 06, 2021
  • Two Brothers, Two Methods: "Happiness Index" vs. "Data & Analytics"

    Technology & Operations Case Study
    • Sid Mohasseb
    • Hassaan Khalid
    • Divya Sathyanarayanan
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    Started by two brothers, WCC and ARK are successful independent IT staff augmentation companies that navigated the great recession skillfully and later...
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    • February 11, 2019
  • A Tale of Two Turnarounds at EDS: The Jordan Rules

    Organizational Development Case Study
    • James Shein
    • Rebecca Frazzano
    • Evan Meagher
    11.95
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    The case briefly describes the history of Electronic Data Systems (EDS) under Ross Perot and GM before turning to the beginning of a tumultuous decade...
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    • March 08, 2010
  • Managing Workplace Diversity: Stella (A)

    Communication Case Study
    • Roy Chua
    • Havovi Joshi
    8.95
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    This series of eight short two-part cases ("caselets") is written to highlight some of the most challenging and potentially destabilising moments in everyday...
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    • January 12, 2016
  • George Martin at The Boston Consulting Group (A)

    Organizational Development Case Study
    • Leslie A. Perlow
    • Kerry Herman
    11.95
    View Details
    George Martin, managing partner at The Boston Consulting Group, is worried as some of his best performers have recently pulled him aside to discuss the...
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    • April 30, 2010
  • FIFA 2010: Choosing the Best Coach in the World

    Organizational Development Case Study
    • Lorena A. Palacios-Chacon
    • Pablo Alamo
    11.95
    View Details
    This case analyzes the situation faced by the judges who were choosing that year's World Coach of the Year in November 2010. The FIFA Award ceremony was...
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    • September 09, 2020
  • Marquee: Reinventing the Business of Nightlife (Multimedia Case)

    Management Tool
    • Anita Elberse
    25.00
    View Details
    In January 2013, nightlife impresarios Jason Strauss and Noah Tepperberg are celebrating the re-opening of their famed New York City-based nightclub Marquee....
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    • September 03, 2014
  • Excerpts from Interview with Jim Triandiflou, Founder of Ockham Technologies

    Innovation & Entrepreneurship Case Study
    • Noam Wasserman
    11.95
    View Details
    Describes the issues facing a founder-CEO regarding building a board, assembling an executive team, managing tension between co-founders, and outsourcing...
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    • November 02, 2007
  • MathSoft, Inc. (B)

    Sales & Marketing Case Study
    • V. Kasturi Rangan
    • Gordon Swartz
    5.00
    View Details
    Describes the president's decision regarding MathSoft's marketing channels and communications methods, and the company's sales results during the next...
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    • April 30, 1993
  • Outsourcing at Office Supply Inc.

    Strategy & Execution Case Study
    • Mark Jeffery
    • James Anfield
    • Subhankar Bhowmick
    11.95
    View Details
    This case is designed to teach how to structure information technology (IT) infrastructure outsourcing deals from both the outsourcer and the client perspective....
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    • March 06, 2009
  • Deloitte's Pixel (A): Consulting with Open Talent

    Leadership & Managing People Case Study
    • Michael L. Tushman
    • John Winsor
    • Kerry Herman
    11.95
    View Details
    Deloitte Consulting's General Manager Balaji Bondili, head of Pixel, considers how best to grow Deloitte Consulting's use of open (on-demand) talent,...
    • Save
    • Share
    • June 01, 2020
  • National Instruments

    Strategy & Execution Case Study
    • Lynda M. Applegate
    • Keri Pearlson
    • Natalie Kindred
    11.95
    View Details
    This case explores the use of social media to support product design, customer support, marketing and HR activities at National Instruments (NI). Based...
    • Save
    • Share
    • April 01, 2013
  • When People Pay Attention to Video Ads and Why

    Marketing Digital Article
    • Thales S. Teixeira
    Context is key.
    • Save
    • Share
    • October 14, 2015
  • What Innovators Who Create New Markets Do Differently

    Global Business Digital Article
    • W Chan Kim
    • Renée Mauborgne
    Three mindsets that lead to "nondisruptive creation."
    • Save
    • Share
    • Buy Copies
    • December 11, 2023
  • Unexpected Benefits of Sarbanes-Oxley

    Organizational Development Magazine Article
    • Stephen Wagner
    • Lee Dittmar
    In the wake of a series of gross corporate abuses around the turn of the century, Congress passed Sarbanes-Oxley, which was intended to make corporate...
    • Save
    • Share
    • Buy Copies
    • From the April 2006 Issue
  • Sherif Mityas at A.T. Kearney: Negotiating a Client Service Predicament (A)

    Leadership & Managing People Case Study
    • Ashish Nanda
    • Kelley Morrell
    11.95
    View Details
    Sherif Mityas, recently promoted as project manager at A.T. Kearney, faced a client service challenge in his very first project experience. Mityas had...
    • Save
    • Share
    • December 16, 2003
  • Destiny WebSolutions, Inc.

    Technology & Operations Case Study
    • Robert D. Austin
    • George Westerman
    11.95
    View Details
    Describes Destiny's use of "pattern language" concepts to structure its business activities. The innovative approach contrasts with a process approach...
    • Save
    • Share
    • April 19, 2000
  • If You Love Something, Let It Go Mobile: Mobile Marketing And Mobile Social Media 4x4

    Technology & Operations Digital Article
    • Andreas M. Kaplan
    Social media applications-including collaborative projects, micro-blogs/blogs, content communities, social networking sites, and virtual worlds-have become...
    • Save
    • Share
    • March 15, 2012
  • Beech-Nut Nutrition Corp. (A1)

    Technology & Operations Case Study
    • Lynn Sharp Paine
    11.95
    View Details
    The CEO of Beech-Nut Nutrition Corp. must decide what to do when he receives information that the company's supply of apple juice concentrate may be adulterated....
    • Save
    • Share
    • February 06, 1992
  • Tim Blanchard at Jones Mendel & Co.

    Leadership & Managing People Case Study
    • John J. Gabarro
    11.95
    View Details
    Tim Blanchard struggles to balance all the demands facing him as a partner of a consulting firm. He must decide how to serve clients, mentor his people,...
    • Save
    • Share
    • May 17, 2002

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