Aerospace sector

In most companies, strategic planning isn’t about making decisions. It’s about documenting choices that have already been made, often haphazardly. Leading firms are rethinking their approach to strategy development so they can make more, better, and faster decisions.

For the most part, managers looking to cure their organizational ills rely on obsolete knowledge they picked up in school, long-standing but never proven...

Unmanned aircraft are creating a new civilian industry.

To find the secrets of business success, what could be more natural than studying successful businesses? In fact, nothing could be more dangerous, warns...

Twenty-five years ago today, the National Aeronautic and Space Administration made a tragic and very public error in judgment. Despite concerns that cold...

If you could move your company's headquarters anywhere in the world, where would you go? How would you narrow the possibilities? Here's what's involved...

Surveys indicate that when new rules on expensing stock options take effect, many companies are likely to limit the number of employees who can receive...

In 2004, just days after Greece unexpectedly won the European Soccer Championship, Adidas delivered more than 145,000 Greece team jerseys across markets in Europe. Smart marketing, right? Without a doubt. But perhaps even more impressive were Adidas’s global procurement efforts: Thanks to a centralized supply chain coordinated with its country-based sales subsidiaries, the company created […]

Singapore Airlines is widely regarded as an exemplar of excellence in an industry whose service standards are tumbling. What's not so well known is that...

Usually when companies merge, they get right to work on rebranding. In the case of airlines, the combined entity’s new logo quickly finds its way onto repainted planes, restyled uniforms, and fresh airport signage. But after Avianca and TACA merged—each with its own rich heritage, culture, and business—we took our time. In fact, we waited […]

Taking stock of the economic opportunities to be found beyond our planet

Private companies like SpaceX treat rocket systems as platforms rather than bespoke one-off projects.

Whether you’re running a company or feeding, clothing, and equipping an army, the bedrock principles of leadership don’t change: Know your stuff and listen hard, and your troops will fight like lions for you.

Even as loyalty programs are launched left and right, many are being scuttled. How can that be? These days, everyone knows that an old customer retained...

Space is becoming a potential source of value for businesses across a range of sectors, including agriculture, pharmaceuticals, consumer goods, and tourism....

It helps your customers, which helps your brand.

Successful executives who cut their teeth in stable industries or in developed countries often stumble when they face more volatile markets. They falter,...

NASA chief Daniel Goldin made enemies during his controversial tenure, but even critics agree that his aggressive, no-nonsense tactics transformed the...

Trying to operate two business models at once often causes strategic failure. Yet LAN Airlines, a Chilean carrier, runs three models successfully. Casadesus-Masanell,...

Psychologist Carol Dweck's work on "mindset" has been hugely influential in fields such as education and sports training, and her 2006 book Mindset was...