HBR: What role have consumer habits played in your company’s success?
A version of this article appeared in the January–February 2017 issue of Harvard Business Review.
“A Product That Lets People Hold on to Their Habits”
An interview with Intuit chairman and cofounder Scott Cook
From the Magazine (January–February 2017)
· Long read
Jeff Singer
Summary.
Intuit chairman Scott Cook attributes much of his company’s success to an early decision to design Quicken, Intuit’s personal-finance software, to look and operate like a checkbook. As Cook puts it, Quicken is “a product that lets people hold on to their habits.”
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